Digg Drops Federated Media for Microsoft Ads
By Tom Foremski - July 25, 2007
Federated Media, the online advertising network founded by John Battelle, the search engine analyst, lost one of its largest clients today.
Digg, the popular news aggregator said it had chosen Microsoft to serve up ads. Federated Media will have a minor relationship with Digg, working on side projects.
In a post on Digg, co-founder Kevin Rose wrote:
This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth. Best of all, it lets the Digg team completely focus on new feature development.
Microsoft signed a similar deal with Facebook last year.
Federated Media has bold ambitions to grow revenues by ten times this year to $50m. The loss of Digg could cause it to revise its revenue targets.
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July 25, 2007 | Permalink | Comment | Category: Media Watch | Subscribe to SVW
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Comments (3)
Hi Tom,
I have a post on this. They will lose more clients in course of this year if some of the things I forecast all come along:
http://sramanamitra.com/2007/07/26/did-digg-just-dump-fm/
Sramana
Posted: July 26, 2007 7:53 AM
Tom,
No reason to expect that you'd have known this, as we don't publish any financial projections or details, but the stuff we're doing with Digg and Microsoft is far more than a "minor relationship" or "side projects." They asked us to work with them on conversational and integrated marketing, which is a significant portion of the work we've been doing for Digg. And now the partnership includes Microsoft.
So we didn't lose a client. We gained a partner.
-- Neil Chase
VP, Federated Media
Posted: July 30, 2007 7:42 AM
Google still ahead of Microsoft when it come to search quality. Micorsoft need to improve their search quality to make peoples use their search engine.
Posted: August 11, 2007 6:52 PM