1.8.07: Google in China

By Richard Koman - January 7, 2007

Will Google manage to work its magic on the oh-so-hard-to-crack China market? Internet biggies have floundered and faltered in China - not least over human rights and censorship but, more importantly to them, market share. But Google made two strategic investments in China last week, The Times notes, raising the question: Can Google do what Yahoo, eBay, and Amazon have so far failed to do?

In its latest move, announced Friday, Google struck a deal to invest about $5 million in one of the country’s fastest-growing Internet start-ups, Xunlei.com, according to people close to the deal.

That follows another hook-up this week, when Google said it would team with China Mobile, the country’s dominant, government-owned mobile telephone carrier, to offer mobile search services using the Internet.

Google, by far the dominant search engine in the western world, has only 19 percent of China searches and Yahoo only 7.6 percent. Number one? Baidu.com, with 63 percent of the market, according to iResearch.

Xunlei is a video download service with Silicon Valley roots, so it brings to mind Google's famous acquisition of YouTube.

Xunlei, based in the southern city of Shenzhen, is gaining popularity. It was started by two computer science graduate students from Duke University, Zou Shenglong and Cheng Hao, in Silicon Valley in 2002. Mr. Zou had previously worked as a technician in Silicon Valley and Mr. Cheng was once a senior manager at Baidu. After getting $20 million in venture backing from Morningside Ventures and IDG VC Partners and moving the company to China in 2003, Xunlei.com seems to have great promise.

Officials at Xunlei.com say that more than 120 million people have used its software, and the company has also signed up some major advertisers, including KFC and Motorola.

                       Share with Bit.ly                    

January 7, 2007 | Permalink | Comment | Category: News Watch | Subscribe to SVW

Comments (5)

I think Google will pull it off. It is buying good companies and it seems to have a real plan. I bet against eBay (and still do!) in China, but Google is looking like it knows what it is doing.


Paul Denlinger:

The key to Google's success will be its ability to generate search-generated advertising revenue in China. In its favor, Google has a high share price, which means that it can build its infrastructure presence in companies like Xunlei, and can wait for the market to develop.

Unlike its competitors, it does not need to dance to Wall Street...


While I applaud their ambition; I still believe that China will remain a zero billion dollar market for some time. Investing in the country and assuming that the economics of scale will justify the expense and risk harkens back to the halcyon days of 1999, the previous time that China was the New New Thing.


Anonymous:

William,
Not 'ambition' ... it is ignorance and lack of experience.

Google will not be allowed to succeed in China under the existing regime, even if they choose to cooperate.

We seem to forget that this is a one-party dictatorship which needs to control access to information in order to survive.

China is gaining economic strength by controlling the sell price of labor and we are pleased to exploit this, on a grand scale.

This will reach a certain point and the rules will change and the West will have to respect their strength.


Richard:

Playboy Interview: Google Guys, sept 2004

http://www.kottke.org/plus/misc/google-playboy.html

… when Google CEO Eric Schmidt was asked how the company determines what exactly is and is not evil, he answered, “Evil is whatever Sergey says is evil.”

Brin should review the history of communism draw some conclusion.


Post a comment