Here's what's catching out interest Tuesday morning, Oct. 17:

• Google will deploy the largest corporate installation of corporate power, supplying 1.6 megawatts of power. Google will still be buying 70% of its power from the grid. (USA Today)
  
  

• Six months into the CEO job and Jonathon Schwartz is really thinking outside the box - or in the box. Sun is introducing a Danny Hillis-designed datacenter in a shipping container. For a mere $500K, you can drop a datacenter anywhere there's Internet, cooled water and power, like, say, a parking lot. With "cyclonic cooling," this datacenter is five times more compact than your average datacenter. (NYT)
  
  

• Blog network Sugar Publishing has raised $5mn from Sequoia Capital. (TechCrunch)
  
  

• Dick Edelman apologizes for creating fake pro-Walmart bloggers in his firm's Working Families for Walmart campaign. See also Steve Rubel's post - for the trackbacks/comments, not Rubel's repetition of Edelman's apology.
  
  

• Following a report that Apple is readying two iPhones for Macworld, Apple has registered iPhone as a trademark. (AppleInsider)
  
  

• Larry Sanger, a cocreator of Wikipedia, is launching a competitor, Citizendium (horrible name), which will require editors to have a modicum of expertise. Fighting words: Citizendium will start by copying Wikipedia's entries and having experts edit them into shape, which, Sanger says, is "a clean-out of the Augean stables.” Don't know what that means? See the Wikipedia page.