Google buys YouTube for $1.65 billion
By Richard Koman - October 9, 2006
Google is officially the proud new owner of YouTube. It's a $1.65 billon, stock-for-stock deal. According to the Google press release, "When the acquisition is complete, YouTube will retain its distinct brand identity, strengthening and complementing Google’s own fast-growing video business. " The deal has been approved by both corporations and is expected to close in Q4.
I just got off of the conference call on this deal, so here the notes I was able to take. You can listen to the full call at 888-203-1112, confirmation code 2260624.
Eric Schmidt: The music deals of this morning show the growing value copyright holders place on video. YT is one of many investments Google will be making in video. YT is a social phenomenon that I've never seen before. The thing that tipped us over was their vision. YT/Google will create a new and very interesting platform.
Chad: We're in the midst of a shift in control of entertainment. We'll sharpen our focus on this vision and Google's revolutionary ad platform has inspired us to create a revolutionary new video platform.
Sergey: Video is a very important part of the world's information. When you think about search, oftentimes when you want a true explanation of something what better way to get it then to see a video of it. Video is a great medium for advertising. I expect YT will be a great channel for advertising. It's hard for me to imagine a better fit - technically and culturally. YT reminds me of Google just a few short years ago.
Q: Why did Google need to buy YT? Why stock, not cash? YT cost structures?
Eric: When we looked at our mission, Video Google was doing very well. There were lots of interesting content and partnerships. The marketplace showed a clear winner in social networking in video.
David Drummond (Google's corporate development VP): We did a stock deal it order to make it tax-free for the YT shareholders. It's a good deal for them and it made it cheaper for us, as well. We're pleased YT shareholders wanted to be Google shareholders.
Q: YT's new ID architecture?
Steve (YT's chief of engineering): We've been hard at work at identifying users and partners can ID their content such as fingerprinting, audio fingerprinting, keyword searches. We're on track to launch within the month.
Schmidt: In the short time the engineering teams have had to work together, they're come up with 20-30 ways that the two companies can extend each other's technologies. We don't lack for a set of ideas. Most people believe this is just the beginning of a video revolution.
Drummond: The price was modeled on a synergistic model. "We arrived at a price that's very fair and reflects great value that YouTube has created."
Sergey: "We care very much about search and to increase the comprehensiveness of search. We're also working on the advertising side of video - but there's more experimentation to be done there."
Schmidt: Google Video will not go away. "It's a very important part of the Google user experience and it's going to be more even more integrated with Google overall."
Sergey: "The general sense we've taken from MySpace, there's a new class of site that have dev very quickly are very successful and are very attractive to users - it's a next generation of sites and companies. We're excited to work with them in all sorts of ways."
Share with Bit.ly
October 9, 2006 | Permalink | Comment | Category: | Subscribe to SVW
- Top Stories:
- Socialbrite: Helping Non-Profits Master Social Tools For Social Change
- The Pressure Is On When Every Company Is Now A Media Company...
- Vinod Khosla: How To Succeed In Silicon Valley By Bumbling And Failing...
- Saturday Post: If You Are In The Path Of A Disruptive Technology You Are Toast - Goodbye Newspaper Companies
- SDForum Garden Party Notes: Vinod Khosla is the Antichrist; Jim Clark has a size problem; Silicon Valley Trophies - Hot women and large yachts...
- Traveling Geeks Trip Next Week ... Join Us In London!
- Bitten and Smitten: Why Journalism Is Like Falling For The Wrong Person
- Year One: The Lessons Of The Intel Insider Media Advisory Program
- UberCEO Survey: CEOs Of Fortune 100 Snub Social Media - None Blog, Only 2 Twitter
- From Big Blue To Big Brown - IBM Launches Green Services In Smart Sewage And Beyond
- Keeping It Real: PR's Real-Time Web Challenge
- A Saturday Post: The Internet Devalues Everything It Touches, Anything That Can Be Digitized
Comments (1)
We're doing an experiment on a collaboratively filtered realtime discussion. PLease join us to the following discussion:
TOPIC: google youtube
START TIME:
2006-10-10 , 00:00 CEST (Brussels, Paris, Rome, Madrid, Stockholm).
2006-09-10 , 23:00 BST (London, Dublin, Lisbon).
2006-09-10 , 18:00 EDT (New York, Detroit, Toronto, Montreal).
2006-09-10 , 15:00 PDT (Vancouver, Los Angeles, Tijuana, Yukon).
TO JOIN:
go to the following url: https://www.synthetron.com/account/tag/conversation/googleyoutube
Confirm [yes] to the security warning and follow the instructions. (In some companies a proxy login dialog box will appear. You then need to type your company internet username and password).
YOU NEED: A Java plugin installed on your browser.
Posted: October 9, 2006 6:11 PM