Wag the drooping tail - Jakob Nielsen chimes in on long tail
By Tom Foremski - August 14, 2006
The long tail concept has been back in discussion lately because of the release of the book by Wired Mag Editor Chris Anderson. Web design guru Jakob Nielsen has come up with a drooping tail version that uses a logarithmic analysis of long tail type data. It's a surprisingly effective approach, at least for analyzing web site page views. Wag the Drooping Tail is his conclusion.
Take a look at it here on UseIt.com.
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August 14, 2006 | Permalink | Comment | Category: Mediasphere | Subscribe to SVW
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Comments (3)
Has chasing the long tail ever passed a cost benefit analysis for a small to medium sized business?
Posted: August 14, 2006 10:46 PM
Tim, "Chasing the long tail" sure doesn't sound like a productive investment; but what if instead you frame it as niche marketing, across a wide range of small niches?
Nielsen's analysis is helpful, and as he says himself, targeting so many tiny markets for the sake of advertising revenue alone doesn't seem to be a promising path, for large scale media companies or SME's. It does seem to make more sense for aggregators, but that's a different model.
What kind of SME model are you thinking of?
Posted: August 17, 2006 12:43 PM
My point exactly.
Posted: August 18, 2006 1:05 AM