So long SiliconBeat, long live VentureBeat - another journalist goes blogger independent

By Tom Foremski - August 31, 2006

 Matt Marshall is joining the trend of leading journalists leaving to become independent journalists (I did that 2 years ago...). The San Jose Mercury reporter, writer of SiliconBeat, is leaving his employer at the end of this week.

He will be doing pretty much the same job--reporting on the Silicon Valley venture capital sector. But now he's the boss... :-)

Matt writes:

This will be a place only about private companies, the technology they are pushing — and the shenanigans they face as they launch from a seed idea, get funding (if they need it) and either flame out or join the ranks of sustainable companies. While readership counts, and is valuable for advertising (which pays my bills), quality is paramount: I’d rather have a core of very interested, loyal readers, than a wider, promiscuous one.

No sense in turning away  "promiscuous" readers... :-) But I know what you are saying Matt, and you are dead-on. That's why I don't optimize for search engines--let them do that, that's their job. I optimize for the reader.

 

Link to VentureBeat » VentureBeat Launches



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By Tom Foremski - August 31, 2006 | Permalink | Comment | Category:
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Comments (3)

Ron:

...hmmm the thought of a wide promiscuous reader does create a disturbing image in the mind.

You know what the challenge is for you guys... PROVE that you have a core of interested loyal readers who matter. How do I know you really have a small number of cream-of-the-crop readers, or that you just have a small number of readers? Help me out here....


Tom, I think you, Michael Arrington, Om Malik, Matt Marshall, Rafat Ali, John Furrier, Robert Scoble and Danny Sullivan should work together. Make an alliance. Coordinate your efforts. Build the next media empire.

My Dream Media Team
http://divedi.blogspot.com/2005/12/my-dream-media-team.html


Tom Foremski [TypeKey Profile Page]:

Dimitar, you are right. However, a collection of such out-sized egos would not fit onto the same web page :-) They barely fit into the BlogoSphere (BS) as it is! As I've said before, we need "an ego large enough to bind them all" and Steve Jobs already has a job (several).


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