The Predictive Enterprise book launch
By Tom Foremski - March 16, 2006
The place to be Wednesday evening was the Asian Art museum and the launch party for Vivek Ranadive's "The Power to Predict : How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition
It was a smart, cultured crowd in a smart, cultured venue. And I met several outstanding people--a perfect evening.
The Power to Predict is surprisingly good for a book about IT strategy. My former colleague at the Financial Times Louise Kehoe contributed her formidable editorial skills to the project. The book explains how enterprises can take the next step beyond real-time IT systems and take advantage of predictive patterns.
The problem with the Predictive Enterprise concept is that the message--once you get it--is very powerful. And so Tibco is finding it difficult to get its customers to talk abut how they are using its real-time predictive technologies.
I'm not surprised that they are reluctant to talk because this is something I have seen happening time and again. If IT strategy is strategic to my business, why would I tip off my competitors and have them copy my process? There is nothing in it for me.
Tibco is also, very much an old school Silicon Valley company, the culture of the software engineer has an important standing within Tibco, along with its close ties to Stanford University. It is a conservative organization--but one that is trying to break out of its mold.
Tibco is willing to take a chance on the new media technologies, the podcasts, the vidcasts, books--whatever it takes to establish its thought leadership. And the new rules of the new communications reward the less-scripted interview or presentation. The more real, off-the-cuff, less-controlled--the more effective the communication.
And that was clear at the book launch. When Tibco senior executives didn't stick to their scripts that's when their stage presence became more noticeable and more interesting.
That is why I recommend to people: don't over prepare for presentations--and ditch the PowerPoints. You know the subject by now, tell a narrative--and if there is no PowerPoint the audience will look you straight in the eye. Why distract your listeners from you?
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Comments (5)
I got my copy yesterday and was proud to have had a hand in it. Why? Because when a complete non-tech guy I was chatting to read the back cover, a couple of the intro pages and a piece from the Battlespace chapter said: 'This is really interesting, where can I get a copy?' I thought - job done.
Posted: March 16, 2006 5:54 PM
That's the kind of feedback I'm hearing, which is pretty good...
Posted: March 16, 2006 10:16 PM
It's an excellent book, but you make a good point about how frustrating it must be when competitive companies won't share their successes (and successful approaches).... We definitely have the same dynamic in my IT environment :-)
Posted: January 23, 2007 8:24 PM
Lewis, it doesn't surprise me that companies using leading edge technologies don't want to share their success stories because that is a competitive advantage. And that is exactly why they took an early risk and implemented a new technology--to get ahead.
Posted: January 24, 2007 6:21 PM
Tom - You're right of course, though I didn't say I find it surprising or incomprehensible... just frustrating :-) -always looking for "best practices" in my line of work. I run a group called R2, check out www.dia.mil/innovation
Posted: January 28, 2007 1:07 PM