The metrics of influence--the mania for measuring the blogosphere
By Tom Foremski - March 10, 2006
There is a current mania among corporations and PR companies to figure out which tools to use to find the influencers in the blogosphere. They are combing through the PageRank and Alexa rankings of online news sites and blog sites, figuring out who has the audience, who do they try to engage in a conversation about their clients. It's PR 101.
I am often asked "which blogs are the important ones, which ones should we be paying attention to, which ones should we be reading?" I can give you a decent list, but you should be able to figure that out yourselves.
In fact, you will come to know the important bloggers because they will be the ones that your peers share with you. As blogging moves out of the Geek communities and into many more sectors, that sharing principle is how influential blogs become created and distributed and that is how you will recognize the leaders.
Finding the right metrics to measure a blog's value as an influencer will never be as simple as measuring numbers of links, comments, trackbacks, Alexa rank, Technorati rank, etc. Because you have to understand the context of each blog and how it fits into its online communities. And you can only do that by being involved in those communities, online and offline.
Let me say it again: the best way to figure out who the important bloggers are in your sector is to go into the online communities as a participant. It'll become apparent very quickly.
I'm lucky to be be publishing a popular and influential news blog. Yes, I'm happy that the numbers are very good, but I don't look at them that often. The metrics that please me the most is when I hear back from readers, from emails, from comments.
What I love the best is when I meet people, from the trenches to the boardroom, and they tell me "I read you and I share you with my team." That's the kind of feedback that energizes me and makes me feel that I have one the best jobs in the valley.
By Tom Foremski - March 10, 2006 | Permalink | Comment
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Comments (7)
Yes, different metrics for different contexts.
Speaking of measuring the blogosphere,
http://www.blogpulse.com/www2006-workshop/
Posted: March 11, 2006 12:54 PM
Thanks for this, Tom. You know you're a part of a community when people are talking to you, not just reading your blog posts. Beautiful.
Posted: March 11, 2006 3:51 PM
Well, I am by far not a "top" blogger, but had an amazing experience today at the Techdirt Greenhouse event when I thought I was introducing myself to several people only to hear: oh, yeah, I’m reading your blog :-)
Posted: March 11, 2006 7:43 PM
Thanks Robb. I'll always chose an offline event where I can meet and talk with people. It's all about building quality relationships.
Zoli: Yes, I always blush when I hear those words, but those words make it all worthwhile :-)
I was hoping to get to Techdirt Greenhouse but decided to have a Geek-free weekend(!) I hope everyone had fun...
Posted: March 11, 2006 8:16 PM
I started to watch to see how many people were using RSS feeds by using the numbers from places like Bloglines, etc. Some sites have high numbers but most have only a handful. Places like Tech.memeorandum are good to watch too.
Posted: March 12, 2006 9:11 AM
LPH: RSS readers haven't gone mainstream yet, it is still early days. And Tech Memeorandum is good at grabbing a snapshot of online discussions but it has come under criticism lately because it focuses only on the top discusssion (which is what it set out to do!)
Posted: March 12, 2006 11:11 AM
Google recently increased penalty for duplicated content. So better to find rss feeds that are not popular.
Posted: April 16, 2006 1:55 PM