Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Talking heads encourage wandering eyes...

Posted by Tom Foremski - December 5, 2005

Web design guru Jakob Nielsen says :

Wandering_Eyes.jpg"Eyetracking data show that users are easily distracted when watching video on websites, especially when the video shows a talking head and is optimized for broadcast rather than online viewing."

http://www.useit.com/alertbox/video.html

Foremski"s take: It just shows how challenging it will be to repurpose content from one screen to another. We live in a three-screen world: TV, PC and pocket screen. Each one demands specific characteristics to be compelling, otherwise wandering eyes lead to wondering what else is on...

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