The Google Zeitgeist and the walking dead...imho

By Tom Foremski - September 29, 2005

By Tom Foremski for SiliconValleyWatcher

Google_Desktop.jpgGoogle's transformation, into a technology- enabled media company that publishes ads around software, is incredibly impressive.

Have you used Google Desktop and some of the other apps it has developed? I repeat: what is going on at Google is extremely impressive. And so is the acceleration of its business model.

And that is due to the company's ability to quickly create self-organizing business development teams, all leveraging a shared and scalable computing platform.

Not only that, Google seems to be able to integrate newcomers, be they individuals or companies, at record speed.

Yes, some talent walks out the door in such mashups; but there is much more walking into the company. And Google gets the newcomers integrated and productive faster than any other large organizations that I can see. You can see the results in the suite/catalog of software it has already built.

I think it is game over for a lot of companies now; and I think Microsoft is one of them. Unless it makes Office free right now, this minute, and figures out the business model later if it has to.

The game changed and nobody told Redmond

I think that a lot of people in Silicon Valley understand full well what is happening: that the game has already changed, and that there are new rules in play. People like Ray Lane at Kleiner Perkins, Joe Kraus at JotSpot, and many of the software engineers in the thousands of startups here, all of whom know what I'm talking about.

But I'd still like to spell it out, just in case Redmond is confused. Give away Microsoft Office now so that you can corral the largest populations of users. Even if you don't understand the business model yet. Do it now.

Then re-architecture your software business as fast as you can along the lines of the AJAX-type hybrid new client-and-server software architectures emerging --and sell ads around it. And you might get away with some monthly subscription revenues for some products, for a little bit at least.

Redmond flat earth society

It's probably too late for Microsoft anyway. It continues to state the importance of the PC over PDAs-cell-phones-or-any-lesser-enabled-digital-device. This is quaintly last century, a type of modern flat earther argument--not in the Friedman sense of course--but in the clueless sense.

In some ways, it is touching to see such steadfast loyalty to a cash cow that created a lot value for our global society, but is, quite probably, fading fast. That cow still looks fat; but we know that cows also produce incredible quantities of methane.

[My apologies, dear readers, for the distasteful image this metaphor may have sparked, especially if you are eating while reading.]

Am I unfairly harsh on Microsoft? This is all cheap digital ink. It's Microsoft shareholders who will be the harsh judges; and some valid question from them might be:

  • How did Microsoft lose the desktop?
  • How did the senior management let Google, and others too,take away the desktop and the apps?
  • Why did you invest the billions from the only profitable business group you had, and build many unprofitable businesses and ignore your core franchise?
Those are fair questions, I would think.

...To come: Part II on the Google Zeitgeist. . . [BTW, if David Krane or Ray are reading this, my invite to the Zeitgeist thingie seems to have been eaten up by my spam filter, so if you could resend that would be wonderful...thanks!]


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September 29, 2005 | Permalink | Comment | Category: FutureWatch | Subscribe to SVW

Comments (14)

Douglass Turner:

Hi,

I always chuckle to myself when I read nonsense like:

"It [M$] continues to state the importance of the PC over PDAs-cell-phones-or-any-lesser-enabled-digital-device"

My dear, where is the phuckin' economic ecosystem around cell phones? Where are all the young companies from Helsinki to Madrid with an idea and a gleam in their eye ready to monotize those 2 billion consumers gabbing and tapping on there handsets. Dead, dead, dead. Gone. Toast.

You want to talk about Clue Trains? Bet, go ask your Silicon Valley buddies running mobile content shops if there are they having fun yet. Or are the waiting for compatibility issues to get sorted (hah!) by the mobile operators.

Act like ya' know,
Doug Turner
email: douglass.turner@gmail.com


Tom Foremski:

Ooops, sorry Douglas, I seemed to have hit a nerve, I hope you are feeling better ;-)


Douglass Turner:

Actually the issue of economic ecosystem applies to Google vs. M$.

Google's (and Amazon and Y!) "platform" is the Internet. M$'s is Windows.

Google/Amazon/Y! all have open API's atop this platform for developers to program against. As an M$ developer I have a well established ecosystem within which to sell my wares (and market them, trade shows, booths, etc.).

As far as I can tell Google provides no such ecosystem around their APIs. Ditto for Y! and Amazon. If I were a cynic I would call these APIs nothing more then geek-targeted branding. Programmatic swag, as it were. Geeks like to build stuff. Give them some APIs to play with. No?

Cheers,
Doug


Dimitar Vesselinov:

Google's BigTable

Greg Linden reports at his blog:
"Jeff Dean from Google will be giving a talk on October 18 at University of Washington on a new large scale distributed system at Google called BigTable."


I wonder if Google has already beaten everyone to the punch. Looks like Sun + Google are announcing something around StarOffice. OpenOffice is already available...


StarOffice seems so last century though, in this AJAX world. I hope not...?


Looks like it wsa a bit of a damp squib after all the broo-ha-ha. Shame - opportunity misssed perhaps other than to ruffle a few feathers up in Microsoft Towers? But hey - Scott MacNeally relishes this as does Schimdty...


No opportunity in bloated client software. . .I used to use OpenOffice, now I use web/AJAX, small client apps. The debate is over and neither server side or client side won, but the user won. Nw we will have a world where we don't need to care where the app or our docs are, we just know that they are always available, anywhere. I think Schmidt just wanted to visit his old alma mater, and rub it in a bit :-)

Plus, Google needs office space badly, Sun has plenty...


Ahsan:

What a bunch of nonsense. How many times in the past two decades has MS's epitaph been written. And how many times have they awoken and crushed the competition?

Terry Semel (CEO-Yahoo!) has a great point that everyone overlooks when fawning over Google...they can't be everything to everyone. Are they a portal? A telco? An apps provider? All of the above? Then good luck to them maintaining any cohesive strategy. They are biting off more than they can chew, esp at a time when rumblings are beginning that Web 2.0 is coming to a close. News Corp buying up properties like Intermix and and IGN for well in excess of $1 billion?? eBay-Skype? Not yet a return to the era of irrational exuberance, but come on.

Google got where it is today by having the vision to monetize advertising. IM and VoIP are commodities and getting in the telco space? Well MSFT is enough to deal with let alone the "not-so Baby" Bells that are experts in their field. Google may be the star of the moment...but it's opening up more fronts than it can deal with.


Ahsan, MSFT has not been written off many times in the past two decades, they have continued to grow and prosper. But I'm seeing a new world emerging and there is a new language of business emerging too. I don't think it is a Google versus MSFT story, it is MSFT versus the whole new world of AJAX and other trends that MSFT needs to deal with. The enterprise customers will continue paying their license fees, and that market is slower to change. But everywhere else, things are changing fast and MSFT is not. I'm not sure MSFT has the luxury it once had of banging away at something until they get it right.


Ahsan:

Tom, your point is well taken. However, there have been many periods where things were speeding up and getting away from Microsoft. I understand that being nimble has not been that behemoth's strong point. No one will debate that with you. However one could argue that is changing. For an example, look at the recent Journal article about the development process of Longhorn/ Vista. It's clear the culture is shifting to one that acknowledges the mistakes of the past.

The "nimbleness" of Google also needs to be questioned. While it makes a PR splash every other week, how much of this stuff is real business? And isn't Google, through its sheer size, now opening itself up to being beaten by a smaller, quicker company in the myriad of fields its entering? It is one thing to announce XYZ...it's another to be able to actually have it be of any gravity.


Ahsan, yes, MSFT is changing but it is who can innovate the fastest. Google has a system of self-organizing teams that can create products at a rate much faster than MSFT.

Those products then accumulate communities of users on top of the planet's most powerful computing system. The potential scale and reach of those products is enormous, and with the Google "Beta" model, they don't have to be perfect, they can be changed and improved on the fly.

And with the AJAX approach, yo make best use of the client or server--there is no religious arguments you have to make over fat client versus thin--it is whatever is best, and you then have a product/service that enables you to have have access to it on any computer anywhere, any time (that part to come!)

That is a business model that is very difficult to duplicate. And Google's internal development teams are as swift if not swifter, than third parties. (No capital to raise, no extra management, etc...)


Anonymous:

Tom-
Not being familiar with AJAX I can't argue that point with you. I will be sure to read up on it now. Could you email me (or post) any links to decent primers? Would appreciate it.

However to your point of Google "Beta" teams creating novel and useful, albeit imperfect products: isn't this the very issue that people crucify MSFT for? Releasing an imperfect product and fixing it on the fly. I'll grant that by doing this with the OS, MSFT may be a more egregious offender. However the relative rigidity of Gmail (which I use despite the lack of foldering and some other basic functions)vs. the recent release of almost desktop-client-like Yahoo! Mail makes one wonder if the big G is not spreading itself too thin. This is my point re: all the "Beta" projects. They make for great hype and PR, but the products often end up being simply 2nd or 3rd rate. The example of Froogle and Orkut are case in point of GOOG actually missing real trends with shoddy product. Again it's one thing to have your shopping comparison search engine not work. But a year or two down the line, if the Free WiFi you've come to expect as a right in an urban center is intermittent or inoperative, isn't this a major issue.

I think we may have been arguing two difft points. I will concede that GOOG may be able to develop product faster bc of AJAX and/ or its slimmer org structure. Yet the constant stream of new products and offerings is going to fatten that org stucture to the point of MSFT-like heft, and accordingly, slowness. We will see what the future holds but I think MSFT has more than a few tricks in its bag still.


I think what it all boils down to is what I call "you can't get there from here" in that legacy thinking and other obstacles will slow or stop MSFT from figuring out what is going on and responding. GOOG can experiment and produce applications and develop them further if they show promise, w/o having to collect license and retail payments from their customers. GOOG collects from advertisers not users and that is a better place to be, imho.

I ran into one of MSFTs lead programmers Saturday and he was telling me what progress they had made in search technology. Well, the world has moved on, most search is good enough. The game now is about what I call search enabled applications. MSFT is still back in 2003 talking about search :-)


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