RSS may generate 25% or more of NY Times total website traffic within 3 years

Posted by - April 19, 2005

By Richard MacManus for SiliconValleyWatcher

Alex Barnett did the math on the NY Times RSS growth trends highlighted in Silicon Valley Watcher yesterday. Alex estimates that if current growth rates continue, in 3 years RSS click-throughs will represent 27% of total page views for the NY Times website!

I wouldn't be surprised if the NY Times' RSS growth rate increases in comparison to total site growth over the next few years, given that only an estimated 12% of the population use an RSS Reader at this time. If RSS reader take-up increases (which I expect it to) we may well see RSS feeds driving 33% or more of the NY Times's total website traffic by 2008. I suspect that's a conservative estimate.

Makes you realise how strategically important RSS feeds are for news media companies, most of which are scrambling to figure out how best to deliver news online.

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