Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

RSS may generate 25% or more of NY Times total website traffic within 3 years

Posted by - April 19, 2005

By Richard MacManus for SiliconValleyWatcher

nytlogoleft_article.gifAlex Barnett did the math on the NY Times RSS growth trends highlighted in Silicon Valley Watcher yesterday. Alex estimates that if current growth rates continue, in 3 years RSS click-throughs will represent 27% of total page views for the NY Times website!

I wouldn't be surprised if the NY Times' RSS growth rate increases in comparison to total site growth over the next few years, given that only an estimated 12% of the population use an RSS Reader at this time. If RSS reader take-up increases (which I expect it to) we may well see RSS feeds driving 33% or more of the NY Times's total website traffic by 2008. I suspect that's a conservative estimate.

Makes you realise how strategically important RSS feeds are for news media companies, most of which are scrambling to figure out how best to deliver news online.

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