Confirmation: Yahoo is testing a Google Adsense competitor
By Richard Koman - March 7, 2005
SiliconValleyWatcher has confirmed that Yahoo, through its advertising network Overture, is testing "YPN" a competitor to Google Adsense--the hugely profitable advertising network.
The confirmation came from a highly informed source at Yahoo. And it follows the recent discovery of strange ads on the blog of Yahoo program manager Ken Rudman.
In his blog, Andy Baio drew attention to the fact that Rudman’s blog was running text ads that were called from a "ypn.overture.com" server.
While the YPN acronym is set, what it stands for is still up in the air. Andy Baio suggested Yahoo! Publisher Network but we like Yahoo! Profit Network. Any other ideas out there? Email rkoman (at) gmail.com or use our Anonymous Tip box to the right.
By Richard Koman - March 7, 2005 | Permalink | Category:
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Comments (3)
I think this would be great for advertisers and publishers alike. Competition between the two for both publishers and advertisers should be strong.
Posted: March 8, 2005 10:26 PM
Check out this site for more YPN ads:
http://www.dvd-for-rent.com/
Ads are actually pretty relevant.
Posted: March 9, 2005 12:08 AM
So, I think I have a scoop. I've discovered that Yahoo is very quietly testing their new contextual advertising program...
dan
http://www.marketingtops.com
Posted: March 10, 2005 2:30 PM