Is this a Google atom bomb? A $100m mystery treasure hunt through Google Adwords…?
By Tom Foremski - February 3, 2005
For several months now I’ve been troubled by a nagging and unpleasant thought that there is a potentially large vulnerability in Google’s Adwords business model. I mentioned it for the first time the other day to a couple of friends and they urged me that I should publish it and not sit on it because it is better to get it out earlier than later.
If there is a problem with the business model then it can be dealt with while there are still mostly insiders holding the stock rather than Joe Public.
Okay, this is it:
A billionaire has arranged to give $100m to the first person that clicks on a special link that looks like a Google text ad.
By Tom Foremski - February 3, 2005 | Permalink | Category:
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Comments (2)
I believe the idea has merit, but perhaps a $100M bounty is the wrong approach. Like the lottery, many will be discouraged, assuming "someone else" will win. Perhaps a tiny approach is the way to go.
Something like the win a free iPod craze would be much more affordable for the benefactor. A specific series of links would probably work even better if the entrants felt that they could win.
Posted: February 3, 2005 8:50 AM
I wonder how a $100m treasre hunt would be announced? it would probably be done through a blog and it might be disguised to look like something else.
Posted: February 3, 2005 9:33 PM