Silicon Valley Minute II: Who are you and what do you do?
I meet a lot of startups and it can take them 30 minutes and more (if I let them), to tell me what they do. Often, they will tell me more about their competitors than about themselves.
I know it is not easy to get a pitch right. When I left the Financial Times in June 2004 to launch Silicon Valley Watcher I took most of the summer off in preparation. I spoke with a lot of friends, colleagues and contacts about my venture.
It took me all summer to boil it down from 30 minutes to this: "Silicon Valley Watcher is a news magazine that reports on the business of Silicon Valley."
"Who are you and what do you do?" has to be the single most important answer for any company.
Silicon Valley Minute - One-minute pitch
Video by Elizabeth Safran, RSA Conference 2007, San Francisco February 2007
(This is from KSR and this is KSR's mission statement--from their web site:)>
KSR is the first Managed Risk Services Provider (MSRP) to expertly align organizations unique risk profiles with a new breed of managed and professional services designed to mitigate corporate and personal liability. KSR’s holistic approach to enterprise risk management blends security, information technology, and operations management with an innovative set of services that ensures ongoing confidentiality, integrity, availability, and efficiency. KSR serves mid-size and large enterprise customers worldwide, and the KSR team is made up world-class experts from organizations such as Verisign, the US National Security Agency (NSA), Netscape, Exodus, Oracle, SAIC, and Savvis. Backed by Paladin Capital Group and Trident Capital, KSR has offices in San Mateo, CA, Irvine, CA, Boston, MA, Chicago, IL, London, England, and Dublin, Ireland. For more information, visit www.ksr.com.
YouTube Tags: RSA Conference 2007 SiliconValleyWatcher SiliconValleyMinute
Did you get the pitch? Please leave a comment and rate stars out of five.
Silicon Valley Minute - One-minute pitch
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By Tom Foremski - March 22, 2007 | Permalink | Comment on this post
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