New rules: emerging mashups in C-level strategy and corporate comms
There is a very interesting trend emerging in how companies are dealing with the key issue of business strategy. The savvy ones are beginning to realize the benefits of combining the roles of business strategy with corporate communications.
And if you think about it--it makes perfect sense because strategy and communications are naturally linked. Yet in most organizations the corporate communications is run by the marketing group. In my opinion, corporate communications and business strategy should be one and the same. And I'm beginning to see some examples of companies implementing such positions.
Here are some examples of strategic and corporate communications roles being combined:
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