Die! Press release! Die! Die! Die!
I've been telling the PR industry for some time now that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. I've been saying this privately and publicly and having some very useful discussions on this topic.
Since I have a disruptive role to play in mainstream PR, here is my demolition of the press release as we know and hate it today:
