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November 15, 2004

Silicon Valley is Back, Baby.......Dotcom

by Tom Foremski for SiliconValleyWatcher.com

I've had lots of chats about Silicon Valley lately and I’m of the Bachman Turner opinion that you ain’t seen nothing yet.

When I arrived here November 8, 1984, Silicon Valley was going through the down cycle following the PC boom. A hundred PC companies wanted just 10 per cent of the market, wanting to strike it rich, as rich as the Apple IPO—the Google celebrity IPO of its day.

Hundreds of Apple staff became millionaires, including secretaries and the guy that ran the parking lot. The media coverage was massive. VCs rushed in like a herd and funded a huge number of PC companies and when the bubble popped, the down cycle was harsh. Stories about Silicon Valley’s death were constant and grinding for several years. I’ve seen several business cycles and the same thing happens in each down cycle, endless speculation about Silicon Valley’s future. What future does Silicon Valley have?

I think I can answer that question very easily—and I’ll accept any size bet on this call: when Silicon Valley comes back, it will be bigger than before. (Actually, it’s been back for a while--hence this venture.)

I was chatting with Ron Piovesan, from Cisco on this topic recently, and he says has also seen signs of improvement. He laughed when I said I own the dotcom name: SiliconValleyIsBack.com.

I said I’m serious, I do own it. I also have SiliconValleyisBackBaby.com! I'm going to set them up as headlines--heck, they were only $8 apiece. I bought SiliconValleyGarage.com for $8 too. Maybe I'll set it up as a tribute to HP?

By Tom Foremski - November 15, 2004 | Permalink | Comment on this post | Tech Watch
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November 29, 2004

Bloggers could become easy prey to standard public relations techniques

by Tom Foremski for SiliconValleyWatcher.com

As companies and their public relations organizations ponder how to react to the “blogging” phenomenon, I’d like to point out some tricks of the trade used in the business of influencing media.

Forewarned is forearmed some say, and maybe some of the following will help bloggers who are not professional journalists.

I believe that some bloggers are in danger of losing their independence and their unique voice within the media landscape—if they become pulled into a sphere of influence. This is the “sphere” that professional journalists operate in every day and cannot avoid.

By Tom Foremski - November 29, 2004 | Permalink | Media Watch
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Intel struggling, says New York Times

by Doug Millison for SiliconValleyWatcher.com

The New York Times rakes chip giant Intel over the coals today.

By - November 29, 2004 | Permalink | Media Watch
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Meet Mozilla Man

by Doug Millison for SiliconValleyWatcher.com

Meet Mozilla Man, the kind of evangelizer that every software maker needs.

By - November 29, 2004 | Permalink | Media Watch
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Controlling access to top executives is widely used to influence media coverage

by Tom Foremski for SiliconValleyWatcher.com

One of the practices used to influence media coverage is controlling access to a company’s top executives.

For example, a reporter for a large newspaper or magazine needs access to CEOs of important companies. However, before that access is granted, a relationship has to be developed to ensure that a reporter understands their business, their strategy, who their competition is, how they differentiate themselves, etc before they give access to the valuable time of their top executives. This is all perfectly reasonable.

But, this is also where there is opportunity for leverage, where there is potential to influence media coverage to a larger or lesser degree, because reporters need that access. Why? Because editors will scream at them if their competitor got an interview with the head honcho and they did not.

Companies can demand that questions must be submitted in advance, that final drafts of stories be approved by them, that some subjects cannot be mentioned etc. This varies from company to company and larger publications are able to refuse such demands and still get the interview.

I have to say at this point, that in my time at the Financial Times I was never subjected to such demands. But all journalists are aware of this point of leverage, and some have been denied access for good and bad reasons. The good reasons are that they might have been sloppy journalists with little understanding of the company or their sector. The bad reasons are obvious.

The value bloggers have in the media landscape is their vantage as independent commentators. If they are brought into the “system” they will be compromised.

By Tom Foremski - November 29, 2004 | Permalink | Media Watch
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Should bloggers refuse advertising to maintain independence?

by Tom Foremski for SiliconValleyWatcher.com

Should bloggers avoid advertising as much as possible, because that is another potential route to influence their writing?

There are organizational structures within newspapers and magazines that create a separation of “church and state,” the separation between editorial and advertising.

Because bloggers are trying to do everything—write, edit, publish and canvas for advertising—they are in a very tricky position.

By Tom Foremski - November 29, 2004 | Permalink | Media Watch
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Silicon Valley changes on the horizon

by Doug Millison for SiliconValleyWatcher.com

Will Silicon Valley remain a leading force for innovation?

By - November 29, 2004 | Permalink | Media Watch
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November 30, 2004

Blogger Om and blogging buddies broaden broadband content market

by Tom Foremski for SiliconValleyWatcher.com

My good buddy Om Malik, his Om-ness, the universal sound of all that is broadband, is set to go live December 1 with TheBroadBandDaily.com.

Om, already dominating the broadband news market with his GigaOm site, is band leader of the new site. About a dozen hand-picked experts in various broadband sectors will be contributing blogs, news, and columns. Interestingly, I hear there will be no advertising. Om believes it taints blogging. Also, some of the content will be available in PDF format for easy offline reading.

PDF formatted content is really taking off and I think it is a great companion to a mobile lifestyle. For example, we are planning to produce an end of the week “Friday Watch” PDF newsletter containing the best of Silicon Valley Watcher that week—plus some fun items. Something to print up and throw into the weekend get-away bag, a chance to catch up on the week in Silicon Valley while in a hot tub in Tahoe.

PS: I tried getting as many “B”s into the headline as I could, but maybe someone can suggest a better one!?

By Tom Foremski - November 30, 2004 | Permalink | Media Watch
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Bloggers should reveal relationships—a proposal for an online media color code

by Tom Foremski for SiliconValleyWatcher.com

In my “blogging” I try to be as up front as possible. If I have a business relationship with someone I will reveal it. If I mention someone and that person is a friend, I will tell you about it.

I think it should be perfectly fine to color code online content to reveal types of relationships. For example, if you see a name of a person or company and it is green, it denotes a monetary or business relationship. A person’s name in yellow might denote that person is a buddy, a cronie, somebody I’m unlikely to say bad things about. A name in brown might indicate a bit of brown nosing. A name in red might mean a “special” friend (!)

By Tom Foremski - November 30, 2004 | Permalink | Comment on this post | Media Watch
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Sun CTO to go mano a mano with Bill Gates

by Doug Millison for SiliconValleyWatcher.com

A good relationship between Sun Microsystems and Microsoft is undoubtedly a good thing, but comparable to Nixon's re-opening of US diplomatic relations with China?

By - November 30, 2004 | Permalink | Media Watch
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December 1, 2004

FT studies demand for "early retirement" & "voluntary redundancy"

by Doug Millison for SiliconValleyWatcher.com

The Financial Times needs to trim its staff by about 40 as a £2m cost-saving move, reports Fullrunner, a UK-based newsletter.

By - December 1, 2004 | Permalink | Media Watch
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December 2, 2004

In a Digidesign groove with Booker T.

by Doug Millison for SiliconValleyWatcher.com

Digidesign and Pyramind are basking in the kind of press coverage glow that money just can't buy…or can it?

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Mossberg goes for the PMC jugular

by Doug Millison for SiliconValleyWatcher.com

Influential tech writer Walter Mossberg slams the Portable Media Center, a Microsoft design implemented by Samsung, Creative Labs and iRiver, in today's Wall Street Journal.

By - December 2, 2004 | Permalink | Media Watch
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The best way to market a new product?

by Doug Millison for SiliconValleyWatcher.com

It's word of mouth. Researchers have proved it with statistical physics.

By - December 2, 2004 | Permalink | Media Watch
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Ebay founder gets BW star treatment

by Doug Millison for SiliconValleyWatcher.com

Ebay founder, Pierre M. Omidyar is the subject of an extremely flattering Business Week profile in the magazine's "The Great Innovators" series.

By - December 2, 2004 | Permalink | Media Watch
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December 3, 2004

How to lose a blog reader's trust

by Doug Millison for SiliconValleyWatcher.com

Bloggers gained a lot of respect during the run-up to the Presidential election for their work in exposing spin and propaganda in the mainstream press coverage, even though some took hits for spreading rumors and misinformation. Now comes news suggesting that as blogs become vehicles for public relations and marketing messages, they may have trouble maintaining reader confidence and trust.

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Fanning's back

by Doug Millison for SiliconValleyWatcher.com

Front page news in the San Francisco Chronicle's Business section today is Napster founder Shawn Fanning's new venture, Snocap, in a story based on one of Fanning's first public interviews (Business Week and many other publications have the story today, too, so that claim seems a bit weak) since Napster wound up in bankruptcy proceedings.

By - December 3, 2004 | Permalink | Media Watch
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December 6, 2004

The emperor still has no clothes

by Doug Millison for SiliconValleyWatcher.com

Microsoft's consumer electronics offerings continue to take hits from influential columnists.

By - December 6, 2004 | Permalink | Media Watch
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Can H-P survive?

by Doug Millison for SiliconValleyWatcher.com

Hewlett-Packard gets the cover of this week's BusinessWeek.

By - December 6, 2004 | Permalink | Media Watch
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December 7, 2004

Chris Nolan, stand-alone journalist and blogger reveals the secrets to looking prosperous and youthful

by Tom Foremski for SiliconValleyWatcher.com

I recently ran into Chris Nolan, who writes the popular political "blog" site Politics from Left to Right at ChrisNolan.com. Chris was looking fabulous, she looked wealthy, relaxed, and ten years younger.

What could be going on? How can Chris looks so good, look so prosperous and relaxed? Isn’t she a stand-alone journalist, a blogger? That means she makes hardly any money, doesn’t it?

I asked her, have you discovered the blogger’s El Dorado? What is your secret? I’m running around all day trying to chase down stories and I’m bleary eyed from staying up most of the night researching and blogging and trying to make a living. I look ten years older not ten years younger.

Chris was happy to share her secret and here it is:

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December 8, 2004

The story so far

by Doug Millison for SiliconValleyWatcher.com

Pardon me for tooting our own horn here, but after a few short weeks of publication, Silicon Valley Watcher is a hit - and we'd like to invite you to help us in the effort to make it the location on the Web for insight into the world's leading site for technology business innovation. After all, nobody knows Silicon Valley the way you do.

By - December 8, 2004 | Permalink |
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December 9, 2004

Prediction: Dotcoms will eat lunch this time around — the Reversal of the Internet Business Timeline. Part I

by Tom Foremski for SiliconValleyWatcher.com

Around about middle of 2003 something interesting happened. I can't quite put my finger on what exactly it was, or what caused it, but the internet business timeline started reversing.

Maybe it was talk about the Salesforce.com IPO that signaled the reversal. Anyway, it started to be increasingly clear we were going to re-run the last seven to nine years in reverse with a few twists.

I've dubbed what's coming as the Greenfield Enterprise Economy. The following will happen:

--Dotcoms will slowly start coming back into vogue, eat the lunch of the established companies, and go on to eat the companies themselves while spitting out the crunchy infrastructure legacy costs and sucking out the fatty stuff-- the IP and brands.

Some of the new Dotcoms will be web services vendors, currently acting in the traditional enterprise software model of "arms dealers," selling their technology to others. And some of these web services companies, while selling their technology to others, will begin using it themselves in new markets and in regional applications. Sometimes this will occur in partnership with other web services companies. For example, suppliers of say, e-commerce ASP services, will establish a regional shopping mall.

The logic will be clear: why spend millions marketing technology, trying to convince potential customers of the gain of large operational efficiencies when instead they can invest that money into establishing new ventures that take full advantage of the technology.

Such ventures would not necessarily compete with potential customers because they will be focused on specific regions or used to develop new types of services. The focus of most of the new Dotcoms will be on cracking the regional business market - currently the single largest commercial online opportunity.

With this strategy, sales to customers will be boosted because those ventures will serve as technology showcases, demonstrating how to combine technologies and business models to recreate profitable ventures in other regions or niches.

Also, those ventures can be flipped -- sold to customers. This generates new capital and sales at the same time.

The best business opportunities will come from the emergence of Greenfield Enterprises -- these will become the true new Dotcoms of the new economy (yes, the term new economy will return).

The Greenfield Enterprises will be absent most of the legacy costs of competitors. The correct application of technology combined with business model innovation will mark the successful Greenfield Enterprise.

The Greenfield Enterprise Economy Dotcoms will then eat lunch. I will explain how in Part II of the Reversal of the Internet Timeline...

cd1050

By Tom Foremski - December 9, 2004 | Permalink | Comment on this post | New Rules
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Armchair quarterback

by Doug Millison for SiliconValleyWatcher.com

Oracle chief Larry Ellison showed his true Silicon Valley tycoon colors yesterday, talking "as if his acrimonious 18-month bid to acquire competitor PeopleSoft was a done deal" and delivering "the kind of tongue-lashing to the 49ers' owners, Denise DeBartolo York and her husband, John York, that he usually reserves for tech rivals," according to the San Jose Mercury News.

ellison_496.jpg
Oracle-CEO and founder Larry Ellison: San Francisco 49ers the next take-over?

By - December 9, 2004 | Permalink | Media Watch
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December 10, 2004

Cybercops: Software industry takes p2p pirates more seriously

by Jochen Siegle for SiliconValleyWatcher.com


The media has gone wild with stories about internet copyright infringements for years now. Illegal file sharing of music and video files on peer-to-peer networks kept reporters (including me, I admit) busy writing thousands of stories on this issue as well as on how the entertainment industry has been blaming the p2p revolution for their gigantic downturn.

mark ishikawa_svw_2_250.jpg
Mark Ishikawa: Big brother is watching and tracking software pirates

But how about all the other industries affected by global mass cyber theft via KaZaa/FastTrack, eDonkey, Gnutella, et cetera? Not much has been written about other digital content producers, for example artists, photographers, web-designers, porn directors or other creative (or not so creative) content heads, protecting their intellectual property on file-sharing networks and fighting p2p pirates. Not even the software industry’s challenge to stop the piracy of their products has been a significant media theme. The reason why: The software companies just didn't care much.

By - December 10, 2004 | Permalink | Media Watch
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Stuff you didn't know about Google---a report from the 2003 Googleplex Xmas party

by Tom Foremski for SiliconValleyWatcher.com

The Google media Christmas party is coming up next Thursday, which should be interesting. I'm not expecting much in terms of Google news items now that it's a public company, but there should be plenty of gossip to pick up from the assembled hacks [Brit. slang for journalists].

At the Xmas party last year, I met Wayne Rosing, VP of Engineering. Mr Rosing is the key to understanding Google: he is the one that built up the bulk of the Google engineering culture. He is a veteran of Apple Computer and Sun Microsystems, and was brought out of semi-retirement by Eric Schmidt, himself a top dog engineer, a former long-time CTO at Sun Microsystems.

google_250wide.jpg
Googleplex in Mountain View: Xmas with Larry, Sergey and Wayne Rosing is coming up

I arrived about half-way into the Xmas party. I was in the heart of the Googleplex, which is a familiar place because it was part of a campus built by Silicon Graphics (SGI). (SGI was once the toast of Wall Street and its shares climbed to a huge valuation on huge sales of its graphics workstations to Hollywood movie studios.) Back to the party: the Silicon Valley hack pack was following Sergey and Larry and Eric around, trying to look nonchalant while doing it. Jochen Siegle (from Der Spiegel---the top German magazine) and I happened on Mr. Rosing, who was unrecognized and thus ignored by the celebrity seeking hacks.


Mr. Rosing was happy to chat about a lot of things; and what he said gave me some insight into Google and its culture.

By Tom Foremski - December 10, 2004 | Permalink | Comment on this post | Tech Watch
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December 12, 2004

Help find a missing friend - Daniel Clune

by Doug Millison for SiliconValleyWatcher.com

It's not often one has to request this kind of help ...

Soon after Meetup.com launched, members of Bookcrossing.com, a fledgling web community where book lovers "set books free," started having Meetups in their towns to trade books and chat. And since, a wonderful community has flourished on --and off-- line. (Over 4,500 Bookcrossing Meetups to date!)

It was a real shocker to learn a few weeks ago that Daniel Clune, the head programmer at Bookcrossing.com, disappeared on November 6th in Sandpoint, Idaho.

missing.jpg
Daniel Clune: Missing since November 6, 2004.

Please consider this plea from a Bookcrosser:

"His family is devastated and the community dumbfounded. A young, healthy man, Daniel, 29, is known for his reliability... a stand up guy. Not the sort to take off on a flight of fancy. No one believes that his disappearance is voluntary. Something happened to Daniel Clune, and his family and friends need to know just what that something is. Please consider featuring the story of Daniel's disappearance. The key to finding him is out there somewhere, but has not yet been found. Exposure is badly needed."

Some links:

http://finddanny.com/
http://www.bookcrossing.com/forum/5/1441038/22/subj_PLEASE-HELP
http://bookcrossing.meetup.com/

Maybe you can help spread the word?

Thank you.

-Myles (and the Meetup team)
myles weissleder
vp, communications
http://www.meetup.com
415-332-3205
http://press.meetup.com

cd1930

By - December 12, 2004 | Permalink | Media Watch
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December 13, 2004

Will Yahoo's top engineers reveal secret technology projects?

by Tom Foremski for SiliconValleyWatcher.com


I hit it big on Friday: I got a very decent-sized mention on Jeremy Zawodny’s blog, in an entry titled Tom Foremski on Google and Yahoo Culture.

Jeremy, an engineer at Yahoo, is a big, big name in the blogosphere and is a natural journalist. He has been one of the leading advocates within Yahoo for corporate blogging, and for Yahoo's adoption of blogging related technologies such as RSS. He also works in the Yahoo Search division, which makes him even more interesting.

yahoo_lkogo.jpg

By Tom Foremski - December 13, 2004 | Permalink | Media Watch
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Priming the pump... some thoughts on Dan Gillmor leaving the San Jose Merc

by Tom Foremski for SiliconValleyWatcher.com

In an exclusive interview with OhmyNews founders, Dan Gillmor says he is starting a venture to publish an online citizens' newspaper along the lines of the South Korean citizens newspaper OhmyNews.

dan gillmor.jpg
Dan Gillmor: Leaving the San Jose Mercury News

By Tom Foremski - December 13, 2004 | Permalink | Media Watch
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New wave mags assume revived tech biz boom

by Doug Millison for SiliconValleyWatcher.com

Another sign that a new tech business boom is underway: top-tier press coverage of venerable magazines re-tooling to catch the new wave.

By - December 13, 2004 | Permalink | Media Watch
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Trend-spotting: citizen advertisers

by Doug Millison for SiliconValleyWatcher.com

Citizen journalists, meet your logical corollaries: citizen advertisers.

ipod_photo.jpg
Apple iPod photo: Homemade ad object

By - December 13, 2004 | Permalink | Media Watch
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December 15, 2004

Oracle + Peoplesoft = ?

by Doug Millison for SiliconValleyWatcher.com

Larry Ellison got his way - and what self-respecting billionaire doesn't? - but what are the prospects for Oracle's acquisition of PeopleSoft? Not good, says Silicon Valley's leading newspaper.

ellison_496.jpg
Oracle-CEO and founder Larry Ellison: Bad perspectives?

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December 16, 2004

How The Register Scooped New York Times on IBM-Lenovo sale

From Peter Kirwan's excellent UK-based Fullrunner newsletter:

IBM-LENOVO: HOW THE REGISTER TRUMPED THE NEW YORK TIMES:
By Tom Foremski - December 16, 2004 | Permalink | Media Watch
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If you are not publishing to your community, you are not known to your community--send me a guest blog!

by Tom Foremski for SiliconValleyWatcher.com

For at least a year, I’ve harbored ambitions of becoming a micro-media mogul. So much so, that I even bought the URL: MicroMediaMogul.com. This would give me the option of at some point, using Tom@MicroMediaMogul.com as my email address. I think it would look good on a business card. (I also have ThinkTankThinker.com, which looks great on a business card.)

By Tom Foremski - December 16, 2004 | Permalink | Media Watch
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Yahoo Search Blog: Blogs as a Feedback Tool

by Candida Kutz for SiliconValleyWatcher.com

Tom and I met with the founders of Voce Communications last Friday, 10 Dec., for an informal lunch meet and greet (see Tom's companion piece). Among the guests were Nancy Evars and Jeremy Zawodny of Yahoo, who worked together to put up the Yahoo Search Blog.

This pairing in itself was interesting to me, as engineers (Jeremy) and marketing types (Nancy) have traditionally been allergic to one another. (I've seen this many times from my former vantage point inside many startups.) So I found it fascinating they have managed to work together to create a succesful blog.

yahoo_lkogo.jpg

By Candida Kutz - December 16, 2004 | Permalink | Media Watch
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Silicon Valley PR firm Voce is building a business around its blogging expertise

by Tom Foremski for SiliconValleyWatcher.com

Voce Communications is a PR company that likes to go against the grain--a quality that never fails to catch my attention. When its competitors were fawning over dotcom clients in 1999 (many accepting payment in shares), Voce was snapping up big enterprise clients. These were companies that already had a business model, rather than dotcoms in search of a business model.

By Tom Foremski - December 16, 2004 | Permalink | Comment on this post | PR Watch
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December 20, 2004

Trapped inside a crumbling business model? Exposing print advertisers to online can be disastrous

by Tom Foremski for SiliconValleyWatcher.com

I recently had a chat with a buddy of mine who publishes one of the best business magazines around, and it’s been doing reasonably well despite the continuing downturn in advertising.

He told me that his publication might close down its web site. Why, I asked? We lose money from advertisers pulling their ads from the magazine, he said. When their online ads get very few clicks, they then decide that the print advertising is also not getting through to the right people. So they pull all their print and online ads.

About $1,000 in poorly performing online advertising can result in pulling out $20,000 of print advertising.

That’s why you will see more and more print publishers doing less and less online—they can’t afford to expose themselves to the online advertising model. That’s why many print publishers are trapped inside a crumbling business model. Print advertising won’t go away, but it won’t stay the same. Big changes are ahead and we will cover them here.

dk0933

By Tom Foremski - December 20, 2004 | Permalink | Media Watch
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December 27, 2004

Google muzzles the press: a report from inside the Googleplex holiday media party

by Tom Foremski for SiliconValleyWatcher.com

I'd like to tell you about the party; but it was all off the record! Damn. I picked up so many great stories that it hurts not to write about them.

I think Google made the party off the record because it was Cindy McCaffrey's birthday (head marketing honcho at the big G), and she didn't want us reporting the number of candles on her cake (16).

google-ice16Dec04_small.jpg

Secret photo of Google ice sculpture--taken with Treo 600
(Jochen, our photographer, had to surrender all his kit).
It's difficult to see, but there are two "ice" penguins cunningly disguised as waiters. It's obviously a thinly-disguised salute to Linux--and a poke in the eye to Microsoft, which has ambitions in search.

By Tom Foremski - December 27, 2004 | Permalink | Comment on this post | Google [GOOG]
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January 4, 2005

SiliconValleyWatcher named as one of the most influential blogs by Bacon’s -- the media watcher bible

by Tom Foremski for SiliconValleyWatcher.com
(Our good buddy Tom Abate at the SF Chronicle brought this one to our attention.)

This is fantastic news because Bacon’s is the gold standard in the media industry. And we are barely three months old!

Check out the third paragraph in this story from Media Post’s Media Daily News (I added the bold type):

Bacon's To Track Blogs By Gavin O’Malley Monday, December 27, 2004

Bacon's Information, the provider of media research, distribution, monitoring, and evaluation services for public relations and corporate communications professionals, has endeavored to light the depths of the Blogosphere. In January, Bacon's MediaSource will begin sharing with its clients the names of what it considers to be the 250 most reputable blogs, the messages they contain, and the frequency with which client-relevant information appears on them.

Ruth McFarland, senior vice president and publisher for Bacon's, said she vacillated about the significance of blogs, but was sufficiently convinced this year to assign three of her 56 editors to monitor the Blogosphere. "We're adjusting our network because no one is accurately monitoring these guys as their influence continues to grow."

Bacon's is keeping tight raps on its blog list, which covers technology, politics, business, travel, and religion. The racy Wonkette, the Miami Herald's Dave Barry, and the Silicon Valley Watcher are three well-known blogs run by "reputable, credible professionals" that McFarland said will be on the list.

Full story is here.

By Tom Foremski - January 4, 2005 | Permalink | Comment on this post |
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How to thrive in 2005

by Doug Millison for SiliconValleyWatcher.com

I was going to write a column about trends to expect in 2005, then decided not to bother. If you haven't already read at least one column predicting what's hot in 2005, chances are you're not looking to read one.

By - January 4, 2005 | Permalink | Comment on this post | Media Watch
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Continue reading "How to thrive in 2005" »

January 5, 2005

Old media buying new-ish media, will it make a difference?

by Tom Foremski for SiliconValleyWatcher.com

Last month Dow Jones bought CBS Marketwatch for about $520m and the Washington Post bought Slate, the Microsoft founded online magazine for an undeclared sum.

The question I have is: Why would two companies that have not made much/any money with online publishing make a success out of buying two online media companies that have not made much/any money publishing online?

One plus one never makes two in such cases, it usually just makes one. If you don’t know how to make money in online publishing, buying another company that hasn’t figured it out either, doesn’t improve your chances of profits. It just means you can lose more money at it than before.

On the Dow Jones/Marketwatch deal: What will be the branding? Will the new Marketwatch be WSJ-lite? Already, there is a wide cultural divide between Wall Street Journal editors and reporters, and Dow Jones wire editors and reporters. You’ll notice that there are few former Dow Jones wire editors/reporters at the WSJ and vice-versa. The pecking order for the Marketwatch staff is perfectly clear. Not a good prospect for staff retention, I would think.

Also, if people leave Marketwatch, how do you recruit reporters to a media publication so low on the Dow Jones internal cultural totem pole, especially with few career prospects to move up/across? Yes, online advertising is going through the roof right now, and that might paper-over a few problematic issues initially. It’s the longer term outlook for the Marketwatch business group that isn’t clear. Getting a decent return on that half-a-billion-plus investment is going to be tough.

Regarding Washington Post buying Slate? Compatible editorial, certainly. But, again, there is a two-tier structure in the making. AP reported that the Washington Post is looking for content for its online site.

Did you know that on the whole, print journalists look down on online hacks? And they will go to great lengths to avoid writing for their paper’s online site if the copy doesn’t also go into the newspaper? Newsprint staff consider themselves a notch or three above online/wire hacks. That is why many newspaper sites use separate staff for print and online.

At the Financial Times, we were the first to have an integrated news and feature desks where the page editors and copy editors for both print and online sat nearby each other. Even so, it took a while to overcome the internal cultural resistance to online news writing by the newspaper hacks.

Publishers of print newspapers and magazines have yet to show ANY prowess in the online media sector. And if they try, they will retreat in a hurry, because they cannot afford to expose their print business model to online.

Print advertising doesn’t have the type of metrics that online advertising possesses. You can't pin an ROI on print advertising the same way you can do it for online. If you offer advertisers a package of print and online advertising, you will gradually lose your print advertisers--unless they are large consumer brands. Why? Because the online advertising clickthroughs will be disappointing (and expensive.) Which means companies will conclude that their print advertising is not reaching their target group--and they will pull all of their ads, print and online.

That's why many print newspaper and magazine publishers risk the continued loss of print advertising if they expose their business models to online advertising. They are trapped within a crumbling business model, IMHO.

By Tom Foremski - January 5, 2005 | Permalink | Media Watch
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