dotMobi
December 22, 2006
Can dotMobi break the stranglehold of the wireless Telcos?
Accessing the Internet from cell phones is possible but the experience is poor. Mobile web browser performance is clunky, few web sites are designed for cell phone access, and the customer bill can be astronomical.
I recently spoke with Alexa Raad, who heads up marketing and business development at dotMobi, a startup whose mission is to make the mobile Internet an everyday reality instead of an expensive curiosity. A key part of its strategy is establishing the domain name extension .mobi to designate web sites that support mobile browsers.
But why should businesses buy a .mobi extension when their web servers already detect the type of browser and can be set up to automatically serve up a mobile version of a web page?
"The extension tells users that the web site supports mobile browsers and conforms to standards that guarantee a fast download and probably has low access costs," says Ms Raad. "Some web pages can cost users as much as $10 to download because they aren't designed for mobile devices or the developers aren't aware of the costs."
The operators of .mobi web sites agree to abide by three mandatory rules: no use of frames on the web sites because these are difficult to render by mobile web browsers; no use of the www prefix in the name of the web site; use of XML in creating web sites. If these rules aren't met, dotMobi has the right to revoke the use of the .mobi extension.
These are very easy conditions to meet, and most regular web sites would already be compliant anyway, because these are best practices for any kind of site. This doesn't mean they would be mobile-friendly.
To produce web sites that load fast on mobile devices, and won't cost users a fortune in data costs, takes much more effort. That's why dotMobi has created free development packages and support forums for developers to cut the cost of creating .mobi sites. Tools include ways to calculate the cost of downloading a web page depending upon the data package of the wireless carrier.
The company is funded by Nokia, Microsoft, Vodafone and other strategic investors. The money is used to create the development tools, plus there is revenue from registering .mobi and common extensions.
"We want to make sure that the user experience with .mobi sites is good. We don't want a few bad apples spoiling the neighborhood, that's why we will cancel registrations if web site owners don't abide by mandatory rules," says Ms Raad.
But the biggest obstacle to the realization of dotMobi's mission are the wireless carriers. They have stuck customers with hundreds of dollars in charges because of complex Internet data packages. Combined with the poor performance of mobile browsers, many early users of the mobile Internet have already been turned off from the experience.
Ms Raad is very much aware of this issue, but hopes that the wireless carriers will come up with inexpensive Internet access packages. "Europe is much further ahead in this area than we are in the US, so I'm hoping that things will change," she says. She adds that wireless carriers are among investors in dotMobi.
Foremski's Take: The wireless carriers aren't going to give up their lucrative gateway position. They make a fortune standing between the mobile Internet and the consumer.
Even if tens of thousands of high quality .mobi web sites spring up, that won't mean much because the wireless carriers can easily substitute their online services, or those of partners.
They won't need to block .mobi sites but they can make them a click or three further away. And on the cramped user interface of mobile devices, that's like sending .mobi sites to Siberia.
There are also other obstacles created by the wireless carriers. A senior executive from a startup mobile search firm told me that video services from major wireless carriers hog much of available wireless data bandwidth, cutting off even the partners of wireless carriers.
The promises of the mobile Internet, at least in the US, won't arrive until there are ways of getting around the wireless carriers. Technologies such as WiMAX, which offers high speed wireless data across large distances, could get around the gateway stranglehold.
Intel (an SVW sponsor) is working on making WiMAX capabilities standard in notebook computers, and others are working on the WiMAX infrastructure. But it will be several years before WiMAX based services are widely available.
In short, the mobile Internet will be a long time coming, blocked by the greed of wireless carriers. These companies are rapidly becoming the largest obstacle to technological progress and the development of Internet economies, IMHO.
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Please also see:
An excerpt from the dotMobi Blog: dotMobi
...some of the more recent smart phones (e.g. the Nokia N90 and N70 series) are being shipped with the Web Kit browser that can render normal desktop sites such as Amazon without any problems. However, there are 4 major problems with this approach:
- These advanced phones represent a tiny percentage of the phones in use around the world. We should concern ourselves more with the ~2.5 billion other “normal” phones. Yes, these advanced abilities will likely trickle down to other phones, but this will take a long time.
- Phones will always be less capable than PCs due to the physical size limitations. You simply can’t fit a big screen and keyboard in a small phone. There will always be a capabilities gap, regardless of how good the phones get.
- Just because you can visit a PC site on a phone, it doesn’t mean you necessarily want to. Mobile is different. Mobile browsing is much less about random surfing than it is about targeted, time & location-specific tasks. Experience has shown that you can’t simply miniaturize a site for mobile—to be truly mobile-friendly and useful, a site needs to be designed for mobile, not just squeezed into a smaller space. Some people argue that mobile should be considered another channel entirely, and that it is a mistake to think about it in the same way.
- Viewing a PC site on a phone can be very expensive because of all the graphics that need to be downloaded. The cost issue alone is enough to make this unfeasible for many users. Example: the cnn.com homepage would cost as much as €7 to view on a phone based on some data plans in Europe.
Link to: dotMobi Mobile browser advances do not remove the the need for mobile-friendly sites
December 22, 2006 |
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Comments
Tom Foremski on Doug Engelbart In 1968 - The Computer Demo That Changed Lives!
Eric: That's what amazed me too, how little progress we have made in the last 40 years. Doug Engelbart told me that the arrival of the micro-computer/PC was a disaster for his work, he couldn't get any funding. It took us decades to recreate on the microcomputer platform the technologies we already had on mainframe/minicomputer platforms. Doug Engelbart's time-sharing personal workstations looked very similar to modern PCs. In a way, we are returning to that model. The Internet is rapidly bec
Tom Foremski on Let's Take A Lesson From The Chip Industry: Turn The Big 3 Auto Makers Into Car Foundries . . .
Thanks David. The chip foundry model has created a tremendous amount of wealth and a wealth of innovation. The car industry is different but there are many lessons it could learn from the chip foundry model, and in a similar way, unleash a wealth of innovation.
Eric on Doug Engelbart In 1968 - The Computer Demo That Changed Lives!
Saying we need to advance technology to deal with new threats that are a result of our advanced technology doesn't really persuade me, but it's pretty cool to see how advanced Doug's ideas were back then and how little progress we've made since. I'm keeping an eye out for the surface technology that I've only seen so far in the movies where you slide a virtual document around on the table by physical touch. With these new electronic surfaces I see a comeback for table top board games.
David Ridsdale on Let's Take A Lesson From The Chip Industry: Turn The Big 3 Auto Makers Into Car Foundries . . .
Tom your thoughts are an inspired discussion on the future of car making. The foundry model has served the IC industry well. My only concern is your idea is very common sense and you are hoping for a rational approach to the challenge.
Optimism is important.
WDTEXAS on Case Study: Wells Fargo's Effective Brand Management . . . Not!
Just playing devils advocate. I was searching to find out if anyone was having problems with their debit cards wearing out after two months(on my 4th for the year)and found this site. I couldn't help but throw in some perspective.
Wells Fargo probably has upwards of 80 million customers with 300 million accounts. On any give day no less than 20 people will look at your account and make some sort of decision on it. The system requires that all 20 people know all of the Bank's po
Tom Foremski on The Wisdom Of Crowds And Financial Bubbles...
Ralph: Fair point. I just don't feel comfortable with these accepted notions.
Ralph Masilamani on The Wisdom Of Crowds And Financial Bubbles...
The "wisdom of crowds" describes distributed decision making as opposed to decisions being decided by a few. It is important to separate the efficiency of this process from the actual result. The former is the real benefit that can be derived from using many agents. The idea that a better decision is arrived at is just the media misunderstanding the mechanism. Let's not add to that delusion.
David on Friday Watch: All Dogs Go To Heaven . . .
If God created it, it has a soul. He created everything from the rocks to you and me and more than we can conceive. Fussing about it either feeds the ego or the wallet - or both. Logic is a human experience and God doesn't play by our rules. Everything on earth is a grain of sand to be tossed and turned by time. Find a way to enjoy your moment. You have a finite amount of time. Every day is a life-experience.
kenekaplan on The Wisdom Of Crowds And Financial Bubbles...
Tom,
There certainly is untapped wisdom in crowds, but following the crowd's level of wisdom can be a vicious circle that is doomed to repeat.
So interesting that you felt this was the topic to share now, as I've been churning on this notion for a few weeks. Might have something to do with reading Seth Godin's new book, "Tribes." Might be the Thanksgiving hangover and desire to appreciate more and improve upon things.
Here's what your post stirred up this morning:
george tziralis on The Wisdom Of Crowds And Financial Bubbles...
Tom, there will always be cases on both the dumbness and wisdom of crowds, and the latter remains far from being widely accepted (apart from quoting it in public speeches or blog posts).
To me, the question is where to apply the crowds or the (one or more) experts' wisdom, and I do believe that, in general, the potential of many remains underused.
lee smith on The Size of Derivatives Bubble = $190K Per Person on Planet
how on earth can these government bailouts even make a dent in the figures mentioned here. There needs to be some very slick thinking applied here and quickly. Personally I think the money should go to the needy not the greedy.Let them fall naturally one at a time until a natural level is found from which we can plan to move forward from with at least some certainty.Most of this crap is journal entry not real cash anyhow, so write it off and start again with proper checks and balances in plac
Michael on MatchPoint: Taking A Crack At Breaking Into Local Business Markets
Yeah..Match Point is really impressive. certainly a company that is growing despite the present economic situation.
kkkatie on Friday Watch: All Dogs Go To Heaven . . .
They are obviously photoshopped, yes.
But the point is that they are funny. Are they not? So who cares? I'm so sick of everyone complaining that things are photoshopped. Get over it. Most of the stuff you see online is photoshopped anyway . Just have a good laugh and stop overanalyzing things.
Pagan Patty on Friday Watch: All Dogs Go To Heaven . . .
All photoshoping journalists go to heaven where they join dogs, rocks and even those who don't get why rocks make aboslute sense.
MILES on Friday Watch: All Dogs Go To Heaven . . .
I'd be pleased if my dog started to crap outside, let alone gets into heaven.
The fact that we can easily call into question whether or not dogs go to heaven only confirms that I can just as easily question god/heaven in its entirety.
kiwifella on Friday Watch: All Dogs Go To Heaven . . .
The scriptures clearly state that to be in Heaven we must be without Spot
does this settle it ??
gaylord on Friday Watch: All Dogs Go To Heaven . . .
riiiiiiight....
still funny, regardless of it's fakeness
jo on Die! Press release! Die! Die! Die!
I was side tracked into this while I was doing a research about social media release with busby seo test site, and to tell you honestly, it was a bit unsettling for a reasonably idealistic (or much better said as “traditional”) person like “me”.
I wasn’t sure anymore how to give justice and support to my learned knowledge base on my researches that press release is “plainly” designed to be sent to journalists in order to ENCOURAGE them t
Alicia V. Nieva-Woodgate on Yahoo CEO Search: Here's My Pick . . .
That's a great choice!
Tom Foremski on Microsoft Tries Blogger Outreach But How Serious Is It?
Geva: You are probably right :-)
Andrew: Having some of the comms team present as observers is perfectly OK. If they were moderating the discussion that would be different.
It is going to be difficult for the MSFT executives to continue the "conversation." After all, they don't even have time to read our blogs or leave comments! How are they going to continue with these relationships?
Also, some of the bloggers don't even write about the enterprise space, I'm puzzled why t