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January 4, 2005

SiliconValleyWatcher named as one of the most influential blogs by Bacon’s -- the media watcher bible

by Tom Foremski for SiliconValleyWatcher.com
(Our good buddy Tom Abate at the SF Chronicle brought this one to our attention.)

This is fantastic news because Bacon’s is the gold standard in the media industry. And we are barely three months old!

Check out the third paragraph in this story from Media Post’s Media Daily News (I added the bold type):

Bacon's To Track Blogs By Gavin O’Malley Monday, December 27, 2004

Bacon's Information, the provider of media research, distribution, monitoring, and evaluation services for public relations and corporate communications professionals, has endeavored to light the depths of the Blogosphere. In January, Bacon's MediaSource will begin sharing with its clients the names of what it considers to be the 250 most reputable blogs, the messages they contain, and the frequency with which client-relevant information appears on them.

Ruth McFarland, senior vice president and publisher for Bacon's, said she vacillated about the significance of blogs, but was sufficiently convinced this year to assign three of her 56 editors to monitor the Blogosphere. "We're adjusting our network because no one is accurately monitoring these guys as their influence continues to grow."

Bacon's is keeping tight raps on its blog list, which covers technology, politics, business, travel, and religion. The racy Wonkette, the Miami Herald's Dave Barry, and the Silicon Valley Watcher are three well-known blogs run by "reputable, credible professionals" that McFarland said will be on the list.

Full story is here.

By Tom Foremski - January 4, 2005 | Permalink | Comment on this post |
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February 2, 2005

Introducing a new watcher! Richard Koman…

by Tom Foremski for SiliconValleyWatcher.com

I met Richard last week at the excellent New Communications Forum in Napa (European conference coming...!)and begged him to join our raggle-taggle team of excellence. It was clear we shared the same excitement about developments in the blogging process/technologies world and, surprisingly, we each have a child in the same fifth grade classroom(!)

Richard has an incredible lineage…(going all the way back to when O’Reilly, the Sebastopol-based tech book publisher, could have become the Yahoo/Google of its time—a story that should be told again) … and a heck of a lot of other stuff too, take a look at this bio:

Richard Koman has covered technology since 1987. He first encountered the Internet in 1992, when he helped to launch WAIS Inc., a precursor to the Web. He was a pioneer in Web publishing at O'Reilly & Associates as an editor for their Global Network Navigator site and as managing editor of Songline Studios' Web Review, one of the first sites doing online journalism. As a book editor for O'Reilly, he conceived such best-selling core books as "Web Design in a Nutshell," "Designing with JavaScript," and "Cascading Style Sheets: The Definitive Guide."

By Tom Foremski - February 2, 2005 | Permalink | Comment on this post | About SVW
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March 28, 2005

New look for the Watcher ... a new approach to sponsorship ... Future plans

A note from the publisher

By Tom Foremski for SiliconValleyWatcher

Thanks to our media tech architect Nick Aster and media/managing editor Richard Koman (plus Amy’s advice), we have added a new look to SVW and a design feature that helps showcase our top stories, interviews and scoops. And it will make it easier to introduce other voices/writers and guest bloggers.

The showcase panel gets around the problem of our best stories being pushed down and down the page, and eventually off the page by the most recent stories--a characteristic of blogging software.

By Tom Foremski - March 28, 2005 | Permalink | Comment on this post | About SVW
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May 12, 2005

Come join us tonight for a Rooster Mashup party...

rooster2.jpgI completely forgot about inviting people to an after work mixer type event we are hosting at Catalyst, tonight, Thursday May 12 @ 7pm.

You are all invited, no host bar (hey, we're bloggers...). It'll be the first in a monthly series of Rooster Mashups--mix up a bunch of people from wherever. It could be interesting and I bet it will. You should come along.

Rooster is the perfect metaphor for blogger because 2005 is the Chinese year of the Rooster and it is certainly the year of the Blogger (as Time magazine will certainly dub 2005).

And just like Roosters crowing away at the top of their lungs, rulers of their patch of farm yard, bloggers do the same same thing. Bloggers crow away, or "Whiner" away about how great they are, and they also, are kings and princes within their patches of the internet.

Mashup is a term that I like because it is becoming a very good way to describe what is happening in the emerging Internet 2.0 world, and in culture.

Stop in if you can. It'll be interesting to see who shows up. Catalyst is in San Francisco on 312 Harriet St, it’s a side street south of Howard, between 6th and 7th Streets.

Come in and say hi.

By Tom Foremski - May 12, 2005 | Permalink | About SVW
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SiliconValleyWatcher launches ionRSS.com edited by noted blogger Richard MacManus

By Richard Koman for SiliconValleyWatcher
ion.gifNext week at the Syndicate Conference, we're launching a new blogsite called ionRSS.com to cover news, technology and the business of RSS, the media technology at the heart of the emerging Internet 2.0.

We're pleased to partner with Richard MacManus, a particularly knowledgable commentator on this subject and well known for his blog the Read/Write Web. The ionRSS.com site will share some posts with SiliconValleyWatcher, with the same focus on high quality editorial content.

We're also excited to offer an ebook called The Elementary RSS Factor [260K PDF] by Rok Hrastnik. It's based on his book "Unleash the Marketing and Publishing Power of RSS." The book site is linked from ionrss.com. We'll be featuring some of the content from that ebook on ionRSS, too.

Why a business RSS site?

Here's Richard's take on the site:

I will be exploring the myriad business possibilities for RSS, as well as reporting on and analysing the latest RSS trends. RSS is as important to Web 2.0, the current phase of the Web, as HTML was to Web 1.0. Together with XML, RSS is revolutionizing the way information is published and consumed. On ionRSS I will be translating the technical merits and usage scenarios of RSS into business terms. RSS won't get far unless it's practical to use and solves real business problems.

By Richard Koman - May 12, 2005 | Permalink | About SVW
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May 25, 2005

Who are the watchers of SVW ?

Columbo-1-tm.jpgWe know who most of you are--you are the movers and shakers within this capital of global innovation, you are the innovators in startups around the world; you are the VCs and investment bankers that fuel the business cycles; you are the ones in the trenches every day dealing with the insane demands of creating the future.

Queen bees, Venetian princes, financiers, angels, giants, dreamers, workers, paupers, geeks, pundits, scholars, newbies and battle-scarred veterans--please fill out our survey.

You'll be helping in a historic project--creating a real business model for news blogs such as the Watcher. Plus, we don't forget our friends—for a short time, all SVW watchers that survey will get special access to future events, breaking news and mysterious other things..(!) Do it now click here to survey and reserve your spot in history.

By Richard Koman - May 25, 2005 | Permalink | About SVW
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June 3, 2005

The scandal of our local public schools

By Tom Foremski for SiliconValleyWatcher

School Sidecar.jpgThe Silicon Valley/Bay Area has some of the worst public schools in the country. This is a scandal for a region that prides itself as the global engine of innovation.

It's like having several rusting trucks parked on breeze blocks in your front yard.

By Tom Foremski - June 3, 2005 | Permalink | Comment on this post | About SVW
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June 6, 2005

Spreading the word: How we will be sharing our knowledge through consulting and community projects

By Tom Foremski for SiliconValleyWatcher

Spread-That-Jam.jpgI've been doing a lot of talking about blogging, freely sharing what I have learned so far at conferences and while visiting companies and associations. It's fun and educational for me and, I hope, for the people I meet. It's interesting to see how people view blogging, hear their questions, and learn about the cultural obstacles within all organizations.

With interest in blogging exploding within the business world, we at SiliconValleyWatcher are being asked to consult on various projects. We hope to follow a long line of high-profile bloggers such as Doc Searls, John Battelle and Jeremy Wright, that share their expertise this way.

Because of my commitments to our main product, SiliconValleyWatcher, I will be more selectively engaged in consulting than some other members of our team. A large part of our consulting work will be through our tech team, led by Nick Aster, who is our CTO and a master in creating media technology architectures for organizations.

By Tom Foremski - June 6, 2005 | Permalink | Comment on this post | About SVW
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July 11, 2005

Let me introduce a master graphics artist...Chris Dichtel

By Tom Foremski for SiliconValleyWatcher

This has been a long time in coming, but there will be more.

More well-deserved credit for the work of Chris Dichtel, our SiliconValleyWatcher illustrator.

Bat_Signal.gifWe rarely grab a logo or any other graphic from another web site. Most of the time our graphics guru Chris draws on a mishmash of public domain images to create unique art found only on SiliconValleyWatcher.

This is a way that we can distinguish ourselves from other sites and enhance the experience for our readers. We know that you have no time to even kiss your kids goodbye before leaving for work -- that we will be lucky if you spend even two minutes on this site.

Any face time is priceless and we want you to have a great experience on our site. The content is unique and so are the graphic creations of Chris Dichtel.

Here is one of my favorites, our post calling for a bat signal summoning Dan Gillmor to come and chastise USA Today's Kevin Maney for banning the media from a Churchill Club event he was moderating. A gracious Dan did indeed reply to our bat (Dan) signal! ("LOL at the illustration...but I drive a Prius...")

By Tom Foremski - July 11, 2005 | Permalink | Comment on this post | About SVW
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July 21, 2005

Thoughtleader Thursdays...introducing the first column from Greg Gianforte, CEO of RightNow Technologies, one of the hottest IPOs of 2004

thought-Leaders.jpgI've been wanting to have a "thought leaders Thursday" section for a long time on SiliconValleyWatcher and to feature guest columns, interviews, and profiles of our new generation thought leaders.

Greg Gianforte is one of my favorite high tech execs because he knows how to build companies, time and again. As CEO of RightNow Technologies he is leading one of the largest companies in the fastest growing sector of the IT market, the software as a service sector, Salesforce.com, Netsuite, etc. (BTW, this is not ASP by another name.)

Greg loves sharing his hard-won expertise in person. I've seen entrepeneurs following Greg around at conferences, asking him questions about running a startup business. And small crowds develop when he dispenses his advice.

Greg has a book coming out soon, for those that don't get a chance to buttonhole him in person. "Bootstrapping Your Business: Start and Grow a Successful Company With Almost No Money."

Also, be sure to read and clip his article in today's SiliconValleyWatcher on why VC money is bad for business.

It's a very compelling argument, and I'd love to hear reader response. Also, please send in questions for Greg for future columns, to me: tom @ foremski.com (w/o spaces).

SVW affiliate link:

By Tom Foremski - July 21, 2005 | Permalink | Comment on this post | About SVW
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July 25, 2005

Disruptive media technologies: SiliconValleyWatcher versus BusinessWeek

This one is a little tongue in cheek, or barbed wire caught in cheek :-)

In my research on today's post on acquisitions by large tech companies, I Googled this term: cisco +m&a.

Imagine my surprise and delight when SiliconValleyWatcher was the highest ranked online news publication at number three on the page.

The only other news source listed was BusinessWeek.com, at number 10, and it was below the fold and thus required an extra click(!)

Ouch, that must hurt. Cisco and its mergers and acquisitions strategy are such inseparable terms, yet BusinessWeek.com can't beat out SiliconValleyWatcher.com? (That's why our sponsors and advertisers are smart, very smart.)

BTW, we do not resort to any search engine optimization techniques. Therefore Google computes a pure page rank based on what the Internet community says is important.

By Tom Foremski - July 25, 2005 | Permalink | Comment on this post | About SVW
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August 2, 2005

My first podcast. . .


I took part in my first podcast last Friday afternoon, an enjoyable chat with Sam Whitmore, from "Sam Whitmore's Media Survey." We chatted about the upcoming IDG conference Vortex, featuring Geoffrey Moore and John Gallant of Network World, and also the BlogHer conference.

We're going to do these on a regular basis, say once every few weeks, so let me and Sam know what you think. (BTW, no filthy lucre has been exchanged—at least none heading my way :-)

Sam interviewed me for the first time early this year, for one of his live weekly teleconferences. And I met Sam recently at a Horn Group panel we were on, and we hit it off. Sam has a radio background so he knows how to put together an entertaining podcast.

(Om Malik of GigaOm, the universal sound of broadband, and I were chatting about doing a Tom 'n Om podcast (T+Om) on the week's news events, maybe. What do you think?)

Here are Sam Whitmore's podcast details:

The SWMS Tech Media This Week podcast is now posted (10 minutes, 22 seconds).
Click on this link to listen to the Tech Media This Week podcast right now:
http://slapcast.com/users/SWMS

If you'd like to subscribe to the weekly TMTW podcast, paste the following URL into your iPodder or other podcatcher:
http://slapcast.com/rss/SWMS/index.xml

By Tom Foremski - August 2, 2005 | Permalink | Comment on this post | About SVW
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August 11, 2005

Mid-September gets a little Trippi..Impact '05 conference at NYU

impact-logo-nyc.gif By Tom Foremski for SiliconValleyWatcher

I'm enjoying speaking on panels, and I seem to be doing at least one per week.

I'm really looking forward to this one: I'll be on a panel with Joe Trippi, Howard Dean's famous Internet strategist, September 15, at New York University Impact '05-New Channels of Influence.

Mr Trippi is credited with figuring out how to use blogging software to galvanize large numbers of young people into political action. Even though his technical skills are legendary for their rarity, Mr Trippi understands that it's not about technology; what counts is how you use it.

Andy Plesser and Kent Holland, of the New York firm Plesser Holland Associates are organising the conference. And because I'm doing it for couch space in Andy's basement, and a Jet Blue flight, Andy says SiliconValleyWatcher readers can save $100 off the $475 conference price. So, mention SiliconValleyWatcher and save $100 when you visit Impact '05.

And I just found out who else is going to be there. He was probably one of the top ten most prominent people in Silicon Valley over the past two years...

By Tom Foremski - August 11, 2005 | Permalink | Comment on this post | About SVW
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September 23, 2005

Silicon Valley Watcher wins excellence in media award: Best Bay Area Blog

Pubby-Award.jpgPlease excuse a few moments of horn blowing and a little crowing, but Silicon Valley Watcher has won the Best Bay Area Blog Award from the prestigious San Francisco Bay Area Publicity Club!

I met some of the members of the club earlier this year when I spoke at one of the organization's lunchtime events, organized by Ellisa Feinstein and colleagues. Don Clarke from the WSJ was there too, as well as editors from Wired and Cnet. And the Q&A afterwards was one of the best.

Thank you all and my apologies for not being able to accept the "Pubby" in person. I had already promised to be in New York at NYU on a panel with Joe Trippi at the Impact '05 conference. Otherwise I would have loved to have been there.

Here is some info on the awards:


The San Francisco Bay Area Publicity Club, a non-profit network of public relations professionals, announced today the nominees for the 9th Annual Pubby Awards. The "Pubby" award signifies excellence in media in 2005.

Nominees for the Pubby Awards are elected by the Club's Board of Directors and winners are chosen by ballot by current members of the Publicity Club. www.sfpublicityclub.org or by calling (415) 437-4440.

By Mike Faden - September 23, 2005 | Permalink | Comment on this post | About SVW
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September 26, 2005

Fixed my RSS feeds...and My Yahoo feed too

. . . the forgotten communications channel--the telephone!
By Tom Foremski for SiliconValleyWatcher

Dusty-Phone_sm.jpgMy apologies, but the result of my geeking around with my blog software over the summer was that I accidentally messed up my RSS feeds and didn't realize it for several weeks.

For those that read SVW through their My Yahoo page, it might have seemed as if I had taken a rather generous amount of vacation time.

Not true: I've been filing lots of stories and scoops and exclusive stories as usual, but you had to come to the site to see them! You may have to click on the "add to My Yahoo" button again; but it should be working now.

Standalone journalism sucks

By Tom Foremski - September 26, 2005 | Permalink | Comment on this post | About SVW
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October 6, 2005

Introducing Ms. Zigzag, a very new voice in the blogosphere...

I met Ms Zigzag in the early summer when Lucaso was in town and what can I say? She creates a remarkable presence online and offline, and that's a combination of qualities that can make a big difference in the world.

Originally from New York, she is now living in Portland where she had been working as a teacher. She had just started blogging after much proding by Luke (Lucaso).

When I met her, she exhibited the tell-tale signs of a blogger: the passion and the discovery of something that was like nothing she had expected. "I've created a monster," Lucaso said.

Ms ZigZag jumped into blogging with both feet. And keeping things real and authentic was something she instinctively knew was important from the very start.

She's also keen to share what she has learned about how to build a blog audience, so here's an entertaining post with some of her tips.

Genderification of blogging

By Tom Foremski - October 6, 2005 | Permalink | Comment on this post | About SVW
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October 10, 2005

New York Times features links to Silicon Valley bloggers

By Tom Foremski for SiliconValleyWatcher

Saturday evening at the Robert Scoble welcoming dinner my good buddy Om Malik of GigaOm and Business 2.0, mentioned that Silicon Valley Watcher had been featured that day in a New York Times column.

It was in the lead story in the "What's Online" section of the New York Times, called "No News Is Good Blogging." I was pleased with the excellent placement of Silicon Valley Watcher in the article, right next to Silicon Valley uber blogger John Battelle and his Searchblog.

The Dan Mitchell article was about last week's head scratching that greeted Sun Microsystems and Google's seemingly vaccuous announcement of a technology alliance. Most commentators said it was probably to do with Java and distributing Google's search box.

But Tom Foremski, keeper of the SiliconValleyWatcher blog, says he thinks it's all about hardware. The chief executives, Eric Schmidt of Google and Scott McNealy of Sun, "were very likely talking about computer architectures," he writes, noting Sun's expertise in large-scale systems - the kind Google uses. The companies did say Google would buy more Sun gear under the new arrangement, though they declined to say how much or what kind.

Mary Jo Foley of Microsoft Watch is also quoted in the article.

Here is my original post (check out Chris's illustration!):

. . .

Len Apcar editor-in-chief of NYTimes.com was at the recent Impact '05 conference, where I was speaking on a panel with Joe Trippi.

Mr Apcar spoke about changes and one of those would be that it would start to include links to trusted third party web sites, which was warmly received by the audience and seen as a further sign of NYT's greater understanding of online matters.

The other changes included asking readers to pay for access to its top columnists. This is not a popular move according to Editors Weblog:

New York Times' paid online experiment criticized

By Tom Foremski - October 10, 2005 | Permalink | Comment on this post | About SVW
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November 3, 2005

What's that in your pocket? It's Silicon Valley Watcher mobile I hope...announcing SVW to go!

Tom Foremski, Silicon Valley Watcher

SVW_2Go_Lrg.gifI'm very pleased to announce a technology partnership with the fine folk at FreeRange Communications, in Portland, Oregon. Now you can take SVW with you, and ten other Silicon Valley RSS feeds, for free! There is also a full featured version for $20 per year that gives you more feeds and more control.

We'll be announcing more such partnerships, which showcase interesting technologies and applications. If you would like to partner with Silicon Valley Watcher, please contact SVW Special Projects Honcho Paul Hrisko, (Paul at Hrisko.com)

The FreeRange mobile RSS reader updates quickly and it works with many phones, not just the top mobile smart data devices, Treo, Blackberry, etc. It is fast and all you need is a Java based cell phone.

We only have space for ten feeds but, we will rotate new ones into the reader on a regular basis.

Here are the ten you get with SVW in your pocket!

Silicon Valley Watcher--reporting on the business of Silicon Valley

Good Morning Silicon Valley--the essential morning read.

CNET's News.com--technology and business headlines.

GigaOm--Om Malik from Business 2.0 on the next generation internet.

ZDNet Blogs--Dan Farber and team providing timely insight on the tech industry.

SF Gate.com--San Francisco Chronicle's business and technology news.

The Inquirer Acerbic high-tech news from Mike Magee and pals in the UK.

Media Guerilla Mike Manuel from inside the tech PR world.

Dan Gillmor's Bayosphere --citizen journalism in action.

Triple Pundit Business news from Nick Aster and pals focused on people, planet and profit.

We’ll update these from time to time and we'll feature new feeds regularly. You'll get all the new feeds automatically so please try it out and make sure you carry SVW with you :-)

How to Download Your Free SVW Mobile


Just point your phone's browser to http://sv.mwap.at and download the application.

-Once the application is downloaded, scroll through the menu options to see the functionality, choose your Wap gateway settings.

-Then click “Update”—this will bring all the feeds down to your phone, and later new posts and articles.

-Click “Full Story” to get the whole article pushed to your phone. The navigation is optimized based on your phone type, and is highly functional—even on a Blackberry you can navigate with just the number pad.

Most phones are supported, but it doesn't work on Verizon unless you have a Blackberry or a Treo. And if you have a Treo, you'll need to download Java.

Sign up and receive installation guide by email.

For a more complete guide to compatibility.

By Tom Foremski - November 3, 2005 | Permalink | Comment on this post | About SVW
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November 14, 2005

What happens if the old media dies too soon? The urgent need for solid online news media business models


Over the past few months I've been asking what happens if the old media dies before the new media learns to walk.

By which I mean, what happens if we lose much of the old media before the new media business models are formed?

It is Silicon Valley's top companies, such as Google, Yahoo and Ebay, that are devastating the old media business models. But the new media business models have not yet "grown up" to support the quality journalism that we need as a society.

The New York Times, for example, pays about $1.25m a year to have a Baghdad bureau, not to mention the rest of its huge editorial infrastructure. In contrast, online publishing relies heavily on revenues from Google text ads--but Google ads won't pay enough to fund a global network of journalists.

Google's blowout quarter

Google's blowout quarter last month means one thing: the old media is losing advertising dollars faster than we thought.

Those sales are not coming from market share gains against rivals such as Yahoo, since Yahoo also reported a very good quarter due to increased advertising.

And this is just the start of a trend that's likely to accelerate as print advertising sales contracts expire and budgets become free to shift to online advertising.

Swinging to extremes

We know what will happen in a situation like this: We will see a flood of online advertising as the pendulum swings to an extreme, before moving back towards the middle.

Which means that the old media will have its knees chopped from under it. Or perhaps the entire revenue-generating torso will be hacked off.

By Tom Foremski - November 14, 2005 | Permalink | Comment on this post | Media Watch
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November 18, 2005

Heeding the call for finding the new media business models...

By Tom Foremski, Silicon Valley Watcher

My posts over the past few months on the subject of what happens if the old media dies before the new media learns to walk have been picking up a fair amount of interest out.

On Monday, I called for partners to work with SVW to help figure out what the new media will look like.

And I've already got several companies that are very interested in what could very well turn into a historic project. And there are a few other key companies that could very well become involved too, I'm getting quite excited at the possibilities...

Here is my post from this week:

What happens if the old media dies too soon? The urgent need for solid online news media business models

Also, please read the comments, one from Kevin Maney, a newbie blogger from USA Today ;-)

Also:

Editor&Publisher reports:

More Than 1,900 Newspaper Jobs Lost in 2005 Aya Kawano

By Tom Foremski - November 18, 2005 | Permalink | Comment on this post | Media Watch
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November 28, 2005

A podcast on Silicon Valley culture and other things. . .

By Tom Foremski, Silicon Valley Watcher

Media_Survey.gif





sam_whitmore.jpg
I did another podcast with Sam Whitmore, of Media Survey, as we strolled through a nearly deserted Fisherman's Wharf Sunday evening. It's up and ready:

From Media Survey:

* This week we catch up with Silicon Valley Watcher editor Tom Foremski, who tells us about SVW’s growing interest in the culture of the Bay Area, and updates us on the concept of the Rooster Club.


Want to hear the audio? The SWMS Tech Media This Week podcast is now posted (12 minutes, 55 seconds).

Click on this link to listen to the Tech Media This Week podcast right now:
http://slapcast.com/users/SWMS


By Tom Foremski - November 28, 2005 | Permalink | Comment on this post | About SVW
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December 6, 2005

Read Silicon Valley Watcher blogs on CNET's ZDNet and AlwaysOn!

By Tom Foremski, Silicon Valley Watcher

Always-On_logo.gifzdnet-logo.gif I hate to overload my readers here on SVW. I try to spare you from the bit-torrent of writing and posts that I can do, and would do, if I weren't concerned about my readers.

I don't want to stress my readers. If you look in your RSS news reader and see 15 new entries on SVW you might flag it for later reading--and then never make it back.

But two or three posts are welcoming (even if several posts are sometimes disguised as one post), and much less stressful I would think. (I could be wrong, and if I am, please tell me: can you handle more posts or prefer fewer?)

I think I have come up with a partial solution. I will blog here on SVW, and also on ZDNet, joining Dan Farber's squad. [I am also reposting some older SVW entries on Tony Perkin's AlwaysOn.]

I will flag and excerpt my ZDNet posts here on SVW, but, you'll have to go over there to read them. It is all about exclusive content, imho. If you've got it, then you've got a valuable asset.

http://blogs.zdnet.com/Foremski/

- - -

My first post on ZDNet is a modest one, it is about the Next Big Thing.

I think I know what it is. You might laugh, maybe even jeer when you find out what it is, but, that is part of the process of the Next Big thing :-)

Here is my first ZDNet post.

- - -

My second post on ZDNet is about Sun Microsystems.

I think Sun might have gotten its mojo back. Alas, HP's is still missing...

Here is my second post on ZDNet.

- - -

Here is the RSS feed for my ZDNet exclusive posts.

By Tom Foremski - December 6, 2005 | Permalink | Comment on this post | About SVW
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The new media needs new types of innovation--not more banner ads

By Tom Foremski, Silicon Valley Watcher

ZDNet, where I now also blog, knows how to monetize my work. I'm useless at it, or perhaps just squeamish: I just can't bring myself to turn on the banner ads, the flashing ads, the ads that burst onto your screen if you accidentally mouse over to an interesting headline.

And then you have to find out where to click to close the annoying advertisements, so that you can see the news story under it.

It's too much work, too many clicks for the reader. I hate it, so why should I subject my readers to it?

You will not see (much of) such crude commercialization here. I'm resisting the ad networks, the Google AdSense, the Yahoo publisher network, and, a plethora of other advertising and RSS networks that are springing up faster than ever. I will work with some of the ad networks but I am picky.

Green Links

You will begin to see more ads on SVW, because my landlord says he needs to eat. I told him he looks a lot better having lost a few pounds, and he says he feels better too and has more energy.

But he says his mortgage banker needs to eat (ah, the tangled monetary web that we weave...)

Innovative Sponsors Needed

When it comes to advertising, I'd rather work with companies that would like to be innovative, try different things, and I've got a ton of ideas and challenges if that sort of thing appeals to you.

For example, let's turn the space occupied by a banner advert into something different, something useful. I don't know what that might be yet, but I have some ideas, and you have some too--that's where the innovation comes into play.

Are you feeling innovative? Call me, my cell is four one 5 33 six 7547.

- - -

Here is my ZDNet blog.

By Tom Foremski - December 6, 2005 | Permalink | Comment on this post | About SVW
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December 18, 2005

Announcing the first AJAX banner ad!

Tom Foremski, Silicon Valley Watcher

A little while ago I challenged my readers to come up with something different from advertising banners and marketing messages.

I have asked many people, "What else could you do in the space taken up by a banner ad, or a side-column skyscraper ad? Something that is novel and is useful to the readers rather than flashing and annoying marketing messages. Maybe something which demonstrates your thought-leadership or that of your clients."

Well, I've been collecting some excellent suggestions and we've only just begun.

My favorite so far, is from SVW sponsor Tibco, which is to produce an AJAX based "banner ad." It will showcase Tibco's AJAX prowess, but it could also usher in an entirely different type of media component.

As far as I know this will be the the world's first AJAX banner ad!

And it will be the first banner ad that is also an application!

But what should the content of such a new AJAX banner ad be?

We're working on two ideas, which should be ready by the new year. And I'd love to hear your thoughts on this, and just what do you think would make for great content or application, utilizing this concept.

Also, this is exactly the kind of thing I, and hopefully you, my readers want to be involved in: innovation. This comes from the application of technologies, processes, and insight. And it is a lot more exciting than doing things the old way, imho :-)


- - -
Please see: The new media needs new types of innovation--not more banner ads

By Tom Foremski - December 18, 2005 | Permalink | Comment on this post | About SVW
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December 20, 2005

It's my B'day Wednesday....

Candle-med.gif

I'm going to try to stay away from any interactive screens and spend it with my marvelous kids. If you need to reach me try my cell four one 5 three 36 7five 47.



BTW, I ONLY give out my cell phone number and I keep my land line secret. Otherwise people would be leaving messages on my land line all day long. People think twice about calling my cell phone. Thank you!

By Tom Foremski - December 20, 2005 | Permalink | Comment on this post | About SVW
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The first journalist from a top newspaper to become a full-time blogger

I was the subject of an interview published in PR Week. . .


Interview: Tom Foremski
PR Week USA Dec 12 2005 00:00

In May 2004, Tom Foremski took a huge risk. He left one of the top jobs in tech journalism - Silicon Valley reporter and columnist for the Financial Times - to start a blog about the business and culture of Silicon Valley.

While many journalists blog in addition to their day jobs, Foremski was arguably the first journalist from a major publication to quit to become a full-time blogger. Now, Foremski may be even more influential than when he was with the FT. . .


More influential than the FT would be nice, I'm not there yet :-)

I didn't realize I would become the first full-time journalist blogger. I just saw the handwriting on the walls. And I didn't realize the effect this would have on large Silicon Valley companies.

One of my senior contacts at Intel told me, "When you left the FT to become a blogger, it was a wake up call. We realized we had to take this blogging trend seriously." Others have told me similar stories.

Wow, that's very cool, but I had no idea my online ambitions would have such a broad effect. Or that I would be doing so much public speaking, and be on panels with John Chambers and other highly respected captains of industry, top media execs, VCs, top thoughtleaders etc.

And even share a panel with Joe Trippi, arguably the top political strategist in the US. And, I am often asked to talk about the future of journalism, a very serious subject. Sometimes, it all feels very strange, I'm just a guy with a laptop(!)

Looking over shoulders

For the past 24 years I have worked as a journalist and I would look over people's shoulders and say "that looks interesting, what are you doing? What is that technology? What