Of course, <i>you</i> know what RSS is ... so here's an article for your clueless boss http://www.siliconvalleywatcher.com/mt/archives/2005/04/rss_for_newbies.php

Getting started with RSS: A guide for the uninitiated

Welcome-2-RSS.jpgAttending a recent event on PR blogging, SVW techmeister Nick Aster got the strong impression that not all in the audience were exactly sure what RSS was or how it worked. Here, then, a primer for the clueless, or if you prefer, your clueless boss. en-us Here's an article for your clueless boss http://realgeek.myblogsite.com/blog/_archives/2005/4/19/597015.html SilliconValleyWatcher: Even if you do know all about RSS, no doubt there's someone in your organization is bluffing their ...]]> The Value of RSS http://www.acemakr.com/online/2005/04/the_value_of_rs.html Have you ever wondered out loud about the business value of an RSS feed? Well, wonder no longer. The NYT via Andrew and Richard, is reporting that their annual click through rate increased by 341 percent. Yikes! Imagine what that RSS... really simple stuff for PR... http://www.natterjackpr.com/2005/04/19.html#a1408 Of course, you know what RSS is ... so here's an article for your clueless boss http://blog.nooked.com/archives/2005/04/of_course_you_k.htm Nick Aster at the Silicon Valley Watcher has a great piece on getting started on RSS "Even if you do know all about RSS, no doubt there's someone in your organization is bluffing their way through conversations about it. If... An RSS Primer Even Your Boss Will Understand http://www.chrisabraham.com/2005/04/an_rss_primer_e.html Nick Aster will hook you up with an RSS/RDF syndication primer even your "clueless boss" will get. So, I will boil it down the the words of Robert Scoble, "if you don't have an RSS feed, you should be fired."... Surf's Up http://blog.bitepr.com/2005/04/surfs_up.html Granted, it’s a major behavioral change so it won’t happen easily, but I think every single one of us should be using an RSS...