Web analytics heats up as Google buys Urchin; NetIQ spins out WebTrends for $94m

Web analytics heats up as Google buys Urchin; NetIQ spins out WebTrends for $94m http://www.siliconvalleywatcher.com/mt/archives/2005/03/web_analytics_h.php

Web analytics heats up as Google buys Urchin; NetIQ spins out WebTrends for $94m

Look for Google to give web analytics software away -- one way or another, says Jupiter analyst Eric Peterson. VCs are circling the space "like sharks in bloody waters." en-us Urchin goes Google http://www.adplusplus.net/adplusplus/2005/03/urchin_goes_goo.html Google acquires Urchin, maker of the Urchin Web Analytics software. The web analytic company is one of the top recommendable spots in the web statistics field, besides - of course - Urchin Deal Rumored to Be $30 Million http://www.marketingvox.com/archives/2005/03/30/urchin_deal_rumored_to_be_30_million/index.php Many reports on yesterday's Google-Urchin deal seem to be pegging the size of the undisclosed deal terms around $30 million, although no one of the reports seems to either know first hand or even know from where the original $30 million figure came from. Web Analytics Industry Shake up http://www.newestindustry.org/index.php/2005/03/29/web_analytics_industry_shake_up NetIQ sold off WebTrends to Francisco Partners. [here] I always wondered about the NetIQ deal, so it's nice to see WebTrends on it's own again...but it is now going up against Google. More on the deals here and here More from SVW here.