Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Intel v Apple: Tech Journalism Or Product Reporting?

Posted by Tom Foremski - September 9, 2014

Every year the same thing happens, Intel, the world's largest chipmaker announces key chip technologies at its IDF conference but barely any of the media notices because they are at Apple's annual event, which usually just across the street.

Intel's chips run the Internet, the cloud, PCs and Macs, and every data center around the globe. Its chips touch every aspect of our modern world unlike Apple's products.

The chip technologies Intel unveils affect all of us because they will be deeply embedded in our future, in our common blended reality. Apple's products will just touch a fraction of the developed world and none in the developing world.

Yet all the tech journalists were over at Apple and not at Intel on Tuesday morning.

Every September the media fuss over Apple's product announcements to a degree not shared by most of their readers. It's not tech journalism it is product reporting. There is nothing cool about writing a list of specs about a mass consumer product.

I'm looking forward to the return of tech journalism. It will come.

PS: I'm an Apple fanboy since the Apple II.

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