Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

The Hubbies: PR Awards For Digital Creatives

Posted by Tom Foremski - April 3, 2014


The first Hubbies awards (winners above) were presented in San Francisco earlier this week recognizing breakthrough digital creative work. It is organized by a new publication The Hub, a sister publication to PR Week.

Steve Barrett, (below, right) Editor-in-Chief of PR Week was on hand as part of a day-long conference discussing key trends in digital PR. He also interviewed Brian Solis from Altimeter Group. The Hub is based in San Francisco and edited by Omar Akhtar (below, left)



Here were the winners: (A full description of each campaign.)

Best Brand App of the Year

Winner: Burson-Marsteller and Proof Integrated Communications and AIG

Campaign Name: AIG CyberEdge iPad Application


Best Digital Agency

Winner: Huge

Campaign Name: Huge in 2013: Defining the Future Agency Model


Best Digital Brand Team

Winner: The Coca-Cola Co.

Campaign Name: Coca-Cola Journey


Best Integrated Campaign

Winner: Weber Shandwick and Milk Processor Education Program (MilkPEP)

Campaign Name: Milk Tackles Breakfast at Super Bowl XLVII


Best Real-Time Marketing Campaign

Winner: MSLGroup, Procter & Gamble/Scope

Campaign Name: For Breath That Sizzles! Scope Bacon


Best Social Media Presence

Winner: Human Rights Campaign

Campaign Name: Turning the Internet Red


Best Use of Brand Content

Winner: MSLGroup and P&G/Bounty

Campaign Name: Ken Delmar - Paper Towel Picasso


Best Use of Gamification

Winner: The Coca-Cola Company and Bunchball

Campaign Name: My Coke Rewards


Best Use of Video

Winner: PMK-BNC and Audi of America

Campaign Name: Audi of America: The Challenge


Courageous Client Award

Winner: Chapman Cubine Adams & Hussey and City of Hope

Campaign Name: "I am a Cancer Survivor"


Influencer of the Year 2014 -

Winner: The Coca-Cola Company

Campaign Name: Coca-Cola Journey

 The complete list of Hubbies 2014 (brand) awards winners

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It was a good turnout and I met new people and saw many old friends.  It was great to see Steve Barrett, Rachel Polish, Tony Hynes, Nick New, Sarah Austin, Brian Solis, Heather Meeker, David Berlind, Jason Schlossberg, and Steve Kerns.

Here's a few photos from the evening:

Hubbies 1


Hubbies 2


Hubbies 3

Hubbies 6



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About The Hub | Technology & digital blog

The Hub is a sister brand to PRWeek, focusing on marketing, data, innovation, content, social and digital media, creativity, and the VC and startup worlds.

The Hub is underpinned by technology, but it is not about technology -- it is about storytelling and the way communications and marketing is converging on the same space. It covers technology from the point of view of how brands and companies are telling their stories, rather than being product-focused

Influencer of the Year 2014 - Brand

Winner: The Coca-Cola Company 

Campaign Name: Coca-Cola Journey

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