Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

The Hubbies: PR Awards For Digital Creatives

Posted by Tom Foremski - April 3, 2014

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The first Hubbies awards (winners above) were presented in San Francisco earlier this week recognizing breakthrough digital creative work. It is organized by a new publication The Hub, a sister publication to PR Week.

Steve Barrett, (below, right) Editor-in-Chief of PR Week was on hand as part of a day-long conference discussing key trends in digital PR. He also interviewed Brian Solis from Altimeter Group. The Hub is based in San Francisco and edited by Omar Akhtar (below, left)

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Here were the winners: (A full description of each campaign.)

Best Brand App of the Year

Winner: Burson-Marsteller and Proof Integrated Communications and AIG

Campaign Name: AIG CyberEdge iPad Application

 

Best Digital Agency

Winner: Huge

Campaign Name: Huge in 2013: Defining the Future Agency Model

 

Best Digital Brand Team

Winner: The Coca-Cola Co.

Campaign Name: Coca-Cola Journey

 

Best Integrated Campaign

Winner: Weber Shandwick and Milk Processor Education Program (MilkPEP)

Campaign Name: Milk Tackles Breakfast at Super Bowl XLVII

 

Best Real-Time Marketing Campaign

Winner: MSLGroup, Procter & Gamble/Scope

Campaign Name: For Breath That Sizzles! Scope Bacon

 

Best Social Media Presence

Winner: Human Rights Campaign

Campaign Name: Turning the Internet Red

 

Best Use of Brand Content

Winner: MSLGroup and P&G/Bounty

Campaign Name: Ken Delmar - Paper Towel Picasso

 

Best Use of Gamification

Winner: The Coca-Cola Company and Bunchball

Campaign Name: My Coke Rewards

 

Best Use of Video

Winner: PMK-BNC and Audi of America

Campaign Name: Audi of America: The Challenge

 

Courageous Client Award

Winner: Chapman Cubine Adams & Hussey and City of Hope

Campaign Name: "I am a Cancer Survivor"

 

Influencer of the Year 2014 -

Winner: The Coca-Cola Company

Campaign Name: Coca-Cola Journey

 The complete list of Hubbies 2014 (brand) awards winners

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It was a good turnout and I met new people and saw many old friends.  It was great to see Steve Barrett, Rachel Polish, Tony Hynes, Nick New, Sarah Austin, Brian Solis, Heather Meeker, David Berlind, Jason Schlossberg, and Steve Kerns.

Here's a few photos from the evening:

Hubbies 1

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Hubbies 2

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Hubbies 3

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About The Hub | Technology & digital blog

ABOUT THE HUB
The Hub is a sister brand to PRWeek, focusing on marketing, data, innovation, content, social and digital media, creativity, and the VC and startup worlds.


The Hub is underpinned by technology, but it is not about technology -- it is about storytelling and the way communications and marketing is converging on the same space. It covers technology from the point of view of how brands and companies are telling their stories, rather than being product-focused

Influencer of the Year 2014 - Brand

Winner: The Coca-Cola Company 

Campaign Name: Coca-Cola Journey

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