The Hubbies: PR Awards For Digital Creatives
The first Hubbies awards (winners above) were presented in San Francisco earlier this week recognizing breakthrough digital creative work. It is organized by a new publication The Hub, a sister publication to PR Week.
Steve Barrett, (below, right) Editor-in-Chief of PR Week was on hand as part of a day-long conference discussing key trends in digital PR. He also interviewed Brian Solis from Altimeter Group. The Hub is based in San Francisco and edited by Omar Akhtar (below, left)
Here were the winners: (A full description of each campaign.)
Best Brand App of the Year
Winner: Burson-Marsteller and Proof Integrated Communications and AIG
Campaign Name: AIG CyberEdge iPad Application
Best Digital Agency
Winner: Huge
Campaign Name: Huge in 2013: Defining the Future Agency Model
Best Digital Brand Team
Winner: The Coca-Cola Co.
Campaign Name: Coca-Cola Journey
Best Integrated Campaign
Winner: Weber Shandwick and Milk Processor Education Program (MilkPEP)
Campaign Name: Milk Tackles Breakfast at Super Bowl XLVII
Best Real-Time Marketing Campaign
Winner: MSLGroup, Procter & Gamble/Scope
Campaign Name: For Breath That Sizzles! Scope Bacon
Best Social Media Presence
Winner: Human Rights Campaign
Campaign Name: Turning the Internet Red
Best Use of Brand Content
Winner: MSLGroup and P&G/Bounty
Campaign Name: Ken Delmar - Paper Towel Picasso
Best Use of Gamification
Winner: The Coca-Cola Company and Bunchball
Campaign Name: My Coke Rewards
Best Use of Video
Winner: PMK-BNC and Audi of America
Campaign Name: Audi of America: The Challenge
Courageous Client Award
Winner: Chapman Cubine Adams & Hussey and City of Hope
Campaign Name: "I am a Cancer Survivor"
Influencer of the Year 2014 -
Winner: The Coca-Cola Company
Campaign Name: Coca-Cola Journey
The complete list of Hubbies 2014 (brand) awards winners
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It was a good turnout and I met new people and saw many old friends. It was great to see Steve Barrett, Rachel Polish, Tony Hynes, Nick New, Sarah Austin, Brian Solis, Heather Meeker, David Berlind, Jason Schlossberg, and Steve Kerns.
Here's a few photos from the evening:
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About The Hub | Technology & digital blog
ABOUT THE HUB
The Hub is a sister brand to PRWeek, focusing on marketing, data, innovation, content, social and digital media, creativity, and the VC and startup worlds.
The Hub is underpinned by technology, but it is not about technology -- it is about storytelling and the way communications and marketing is converging on the same space. It covers technology from the point of view of how brands and companies are telling their stories, rather than being product-focused
Influencer of the Year 2014 - Brand
Winner: The Coca-Cola Company
Campaign Name: Coca-Cola Journey