Posted by Tom Foremski - February 18, 2014
Little Bird, an Oregon based startup that identifies experts on Twitter, has raised $1.7m in new funding, reports Lora Kolodny at Venture Capital Dispatch on WSJ.com:
The new funding was led by the Oregon Angel Fund (OAF) and joined by the company's earlier angel backers including StockTwits co-founder Howard Lindzon's Social Leverage Fund, according to Little Bird Chief Executive Marshall Kirkpatrick.
In 2012, Little Bird raised $1 million from angel investors including serial entrepreneur and investor Mark Cuban (the Dallas Mavericks owner, Shark Tank investor and founder of Broadcast.com) and Mr. Lindzon. The company also took part in Wieden + Kennedy's PIE incubator program in Portland.
I ran into Marshall, a former editor of ReadWriteWeb, in San Francisco (above) in October when he was meeting with San Francisco area VCs. He said the money would be used to scale the business and add sales people.
Little Bird allows journalists, PR, or marketing to quickly identify experts in specific fields and discover nascent trends.
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