Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Intel's New CEO Pledges To Wrestle Mobile Markets From ARM

Posted by Tom Foremski - September 10, 2013

At the Intel Developer Forum, Intel's new CEO Brian Krzanich spoke about the future strategy for the world's largest chipmaker, predicting $100 tablets, and large markets for wearable computers.

Dean Takahashi at Venturebeat, reported that Intel won't give ground to the UK chip company ARM, which has been more successful than Intel in tablet and mobile markets. Intel CEO announces 14-nanometer processors, predicts sub-$100 tablets | VentureBeat

Krzanich said Intel plans to leave no market segment untapped. “We have the manufacturing technology leadership and architectural tools in place to push further into lower power regimes. We plan to shape and lead in all areas of computing.”

 As part of that focus to regain markets from ARM, Intel plans to launch a family of small, low-power consuming chips:

The 14-nanometer chip is codenamed Broadwell and it will be launched for mobile devices and PCs in 2014. Intel will also offer a next-generation Atom chip, based on a code-named Airmont chip architecture, next year. That chip will be five times smaller than today’s Atom chips and have 10 times lower power.

Dean is a veteran chip industry reporter and in his report he does a great job in sorting out the confusing array of code-names Intel uses when talking about its future chips. 

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