Posted by Tom Foremski - January 22, 2013
Marcus Nelson (left) founder of Addvocate and his brother Angus Nelson, Community Manager at Addvocate.
Addvocate, a service that allows companies to gain better control and metrics over what their employees share in social networks, launched today as a "paid beta."
The startup was founded by Marcus Nelson, former social media director at Salesforce.com. He said that his inspiration for Addvocate came from his work at Salesforce and frustration with not being able to track thousands of Salesforce staff across many social media channels.
The goal is to enable Addvocate users to figure out how well their staff are doing at helping to publicize key messages, and to help those employees that are not very fluent in social media and need some guidance.
Although Addvocate is still in beta it decided to let paying clients use the service. Mr Nelson says that asking for a payment, which can be any amount determined by the client, it stops "those who kick the tires and zap our precious resources."
When customers choose to use Addvocate, they will pay for the first license and can add up to 100 coworkers at no cost for 30 days. In addition, customers can pick the price they want to pay for Addvocate's service, and Addvocate will honor it for 6 months.
Addvocate will help employees take control of their work-related social sharing--allowing them to share what they want, the way they want it, and letting businesses measure the results of company-related content. The platform works by organizing and segmenting groups of socially active coworkers, activating the voices of the business with shared content, and measuring results that can be tied back to individuals. It simplifies and systemizes tracking the social voices of a business, fostering a sense of collaboration and trust between employer and employee, expanding and improving a company's social reach and bottom line.
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