Retreevo Study Discovers Vacuous iPhone Users
By Tom Foremski - November 3, 2009
Retreevo, the electronics retail store, has published the results of a study of iPhone users:
The highlights:
- iPhone users are more attracted by a partner's cool gadgets than their college degree.
- 20% of iPhone users watch adult material on their phones (seems very high to me.)
- One third think "old gadgets" are a "turn-off."
- one-third have broken up with their partners by text or email.
- one-quarter have broken up with their partner because they spent too much time on their mobile device (I'm not surprised they spent a lot of time on their mobiles if this is the kind of iPhone user typified by the above behavior.)
I use an iPhone but I don't identify with any of these iPhone users.
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Comments (1)
I've never been able to understand the contradiction of being smart and independent, and yet somehow completely (not just partially) smitten by the dreams and fantasies conjured up in branding. The latter appears to cancel the former. But I may be wrong.
Posted: November 3, 2009 10:55 PM