Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

There Is No Advertising On The Real-Time Web (Yet) - What Hope For Mainstream Media?!

Posted by Tom Foremski - June 9, 2009

As the Twitterati, (and FriendFeederati,) abandon blogging and past-tense sites, is this a sign of the next phase of online media? It seems that way.

So what will happen to online advertising, and the "old" media? There's no real-time ad networks right now and none on the real-time media that I see.

The old media (we used to call it mainstream) has barely gotten used to the "Always-On-Media" of blogging, etc. Now they have to jump into the real-time web.

And they can't.

Because there isn't a business model in the real-time web. (Just as there isn't in online media.)

By the time they jump in, there might be a business model then. Maybe. But I bet it won't be enough to support professional work.

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