Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Guest Post: Bay Area PR Firms Help Non-Profits

Posted by Tom Foremski - February 6, 2009

Kevin Cheng writes:

As a member of the public relations community in the Bay Area, I love keeping tabs on what some of my favorite PR Firms are doing. Nowadays, a company’s website only tells half the story, rather its online footprint tells me everything I need to know. Facebook, LinkedIn, Twitter – the works – are all part of an agency’s branding, messaging and reputation. And from what I’ve seen, Bay Area PR agencies are some of the best at utilizing the online realm to spread their news effectively.

I was delighted to learn that my agency, Eastwick Communications, along with Hoffman Agency, LaunchSquad, Peppercom, Xenophon Strategies and Weber Shandwick have all booked time on the same day to give back to the community. How? As participants in the Council of Public Relations Firms event for non-profits,“Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits.”

From 9 a.m. to 12 p.m. on Thursday, February 26 at the Jewish Community Center in San Francisco digital communication experts from leading PR Firms in the Bay Area will join Charlene Li, co-author of Groundswell and Founder of Altimeter Group, Susan Tenby of TechSoup Global and Stacy Bond of AudioLuxe on a panel to share best practices, case studies and techniques for leveraging digital channels to help spread an organization’s message.

It’s not often you get six of the area’s top agencies, let alone coveted social media evangelists and non-profit veterans, in the same room together to share digital communication strategies. With high-level speakers, collaborative content and open Q & A, this unique and cost-effective educational opportunity will cover everything attendees need to know about digital marketing techniques.

The full agenda can be seen here

Click here to register

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