Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

How to Make Money with Video Webisodes

Posted by Tom Foremski - August 6, 2008

Churchill Club SF Earlier this week the Churchill Club hosted a very interesting panel in San Francisco with some of the most successful producers of webisodes — episodic online videos.

Webisodes are the best way to attract sponsors and advertisers for video content rather than one-off content. The panelists gave out lots of great tips on how to integrate brands into video content, the length of videos, and some do's and don'ts.

Brent Friedman also talked about the Gemini Division, one of the most ambitious webisode projects created so far.

The panelists left to right:

Nathan Coyle, Co-head, Digital, Creative Artists Agency Brent Friedman, Executive Producer and Head Writer, Electric Farm Entertainment/Gemini Division Jordan Hoffner, Head of Content Partnerships, YouTube Ziv Navoth, VP of Marketing and Business Development, Bebo - Moderator: Frank Rose (not in photo).

Here is an 8 minute extract talking about brands and how to, and how not to, integrate them into webisodes.


http://www.youtube.com/watch?v=4A19AgN4D_8

Here is the full one hour version of the talk — it's packed with great content.



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You need video services! Creation, Distribution, Attention. Contact Aron Pruiett at SF Media Collective- 415 533 4487 - Here is a demo reel.

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