Jigsaw is taking the issue of data portability to the extreme by declaring June 4 as "Data Independence Day" and allowing people to search and download data on one million company records in its database.

Jigsaw has trodden on plenty of toes because of its open data policy regarding people's personal contact info disclosed on business cards, which is part of the open data portability debates currently fashionable among the digerati.

I like Jigsaw, and I like the founders, they are tapping into an interesting vein regarding data and the issues around private and public ownership. And they are yanking a chain...

Here's Jigsaw's cheesy vid if you are in the mood, otherwise don't. (You can thank me later.)