Of Media Engineers and Media Architects...
By Tom Foremski - July 19, 2007
I popped into Third Thursday over at Voce Communications (BTW my favorite valley PR firm.) I ran into lots of friends, Jen McClure, Shel Israel, Mike Manuel, Matthew Podboy (A surname from the future :-), Andrea Weckerle, and many more.
I love my friends but I'm a huge fan of Josh Hallett (Hyku). Josh epitomises what I call the media engineer, or, more accurately, a media architect. The days of the software engineer have peaked, now is the time of the media engineer.
[I define a media engineer as a cross between a software engineer versed in media technologies such as RSS, CSS, Flash, JavaScript, and HTML. With a media professional such as a publisher, editor, journalist (in any combination). . . And media engineers will thrive in this emerging Internet 2.0, two-way online era.]
I met Josh earlier this year at the New Comm Forum in Las Vegas where we were speaking on panels. Josh is interesting because he has been working with the New York Times and other large newspaper groups, helping media understand new media and respond in similar ways. And he has a thousand anecdotes and insights into what is going on.
I have some excellent video segments of Josh and co-panelist Alex Kim from SolutionSet coming your way very soon. In these segments there is easily $1m worth of advice, as you will see.
Links:
http://www.siliconvalleywatcher.com/mt/archives/2007/03/widget_mania_pu.php
http://www.siliconvalleywatcher.com/mt/archives/2005/08/the_coming_era.php
http://www.mguerrilla.com/media_guerrilla/
http://www.mguerrilla.com/media_guerrilla/2007/03/weckerle_joins_.html
http://www.itconversations.com/shows/detail1067.html
Third Thursday
http://publicrelations.meetup.com/79/
By Tom Foremski - July 19, 2007 | Permalink | Comment
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Comments (2)
Great to see you too, Tom. I like your description of the media engineer. The mesh of skill sets required in today's market does require the communication professional to elevate his/her game. If you don't mind though, instead of media engineer, I'm going to call Josh and others like him "new comm centaurs".
Posted: July 22, 2007 1:02 PM
Matthew: What the heck is a new comm centaur?! They have a horse's ass?
Posted: July 24, 2007 12:50 PM