Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Troubling Signs...

Posted by Tom Foremski - June 10, 2007

The first sign of the dotcom dotbomb was when I saw a billboard with "your ad here." There were gasps in the office when I told my colleagues.

The other day I was at Matt Greeley's Second Friday when I met with an entrepreneur of what Matt calls: "Socially aware clothing."

It's a T-Shirt that text messages, he told me. What do you mean, a T-Shirt that text messages?? I got to talk with the inventor and it is a T-Shirt that has an SMS address printed on it and if you are curious you can send a message to a stranger.

The T-shirts can be used by all sorts of people such as DJs in nightclubs I was told. I asked the inventor if the inks were UV reactive, no, but the rest of the shirt was, because it is cotton and has starch in it...

I generally dress up a bit when going to clubs, doesn't that renegade the T-shirt-with-a-text-message concept to sports bars and frat parties? I was told that in America things are different, people wear T-shirts to clubs all the time. (I don't think so.)

"I only need five percent of the market to be profitable," I was told and I've heard that line before. "Our templates for our T-Shirt designs are copyrighted," when I asked what was the secret sauce.

I said that you could put the same message on a business card, it doesn't have to be a T-shirt. I seems that that idea had already been nabbed by someone else.

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