Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

UPDATED: ZDNet Offers Sponsored Blogging ... And Other Tales From Outcast CEO Event

Posted by Tom Foremski - May 4, 2007

Outcast PR's CEO Dinner was good this year, much better than last year. I didn't write about it last year because I had nothing much to say about it, this year was different.

I've got lots of interviews, lots of video to publish from the event. And I have lots of stories to tell too, which will appear over the weekend and over the following days.

Here are some teasers:

-ZDNet advertising/marketing services will unveil a new business model. Buy our marketing services and we will write your corporate blogs as part of a sponsorship deal. 

"It is going great," said Chris Jablonski, a former ZDNet blogger, who is now in the marketing department at ZDNet. "We've set up blogs for Computer Associates and other large IT companies. If they don't have a writer we will write their blogs for them." The blog posts are not identified as ZDNet authored. It is similar to how public relations companies ghost write for clients.But will it work in this context? Is it a new and viable media business model? UPDATE: The blogs are labelled as sponsored blogs. Here is an example: http://blogs.zdnet.com/Dice/ The blog is written by ZDNet on behalf of Dice. ...   

-Sam Whitmore from Sam Whitmore's Media Survey. This time I interview Sam instead of the other way around.

-Come back to hear Sam's take on the implosion of the East Coast IT trade media.

-Plus, there is an upcoming merger in the works for Sam.

 

Don't miss:

  • -Video interview with Satish Dharmaraj, CEO of my favorite, favorite, Web 2.0 company: Zimbra.
  • -Tim Turpin from Outcast interviews me and my hush hush project.

I'm still getting used to toting a video camera around with me, so some of the interviews might be a little experimental in quality. I will do better next time around, and the time after that too, I promise  :-)

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