3.6.07 VC3: Ready Set Pitch
By Richard Koman - March 6, 2007
So, it's a humbling experience, making the rounds on Sand Hill, making your well-honed elevator pitch. Why not compress the whole sordid affair into a rapid-fire afternoon? That was the idea behind VC3 - part of EntrepreneurshipUSA - give budding startups three minutes to pitch and VCs three minutes to respond. Then move on.
It was a humbling experience for some of the hopeful, the Mercury News reports.
Eric Frenkiel, a purposeful, bespectacled 21-year-old Stanford junior, recently launched what he coyly described as a site ``in the fashion-media space.''In a session with young venture capitalists John Vrionis and Chris Sun -- themselves Stanford alums now working at Lightspeed Venture Partners and Storm Ventures, respectively -- Frenkiel talked at a fevered clip ... At the end, Vrionis handed Frenkiel his business card, but Frenkiel took it glumly. ``Are you giving your card to everyone?'' he asked plaintively. His demeanor brightened when Vrionis said no.
But it's hard to hold a VC's attention even for three minutes. In reality you probably have 15 seconds to get someone's attention. After that, it's just politeness.
Brian Ong, a 24-year-old Stanford graduate student who launched an online services marketplace in December with four friends, said some VCs were:
``actually checking their BlackBerrys while I was talking. We're talking about a three-minute pitch,'' he said, incredulous. ``Maybe some of them need to see who's e-mailing them at every single minute of the afternoon, but I kind of doubt it.''
Doesn't seem like the financiers were seriously giving each pitch serious attention. Steve Kompolt, who started a digital signage company two years ago, concluded:
``A lot of this is these guys being cordial and giving feedback. What they're really looking for is that needle in the haystack.''
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