We are pleased to announce Cohn & Wolfe as a sponsor of our new sister site: New Rules Communications - reporting on the new rules in media and pr.

It also marks the launch of Cohn & Wolfe's blog: Boomerang - What goes around, comes around.

I think it is important for PR firms to show how they are using new media in their business in order for them to be able to show clients that they understand the new media and how it works. This type of understanding can only be had by doing and not by saying or reading about it.

Tony Obregon at Cohn & Wolfe has been spearheading new media practices,  along with Chris Knight and Annie Longsworth. I'm impressed with the team at the San Francisco office and the mix of clients they have been working with. And it is a much different culture than the valley PR firms.

I'm always keen to be associated with companies and organizations that are trying out new things and there are many new things to try out these days. And I've turned down sponsorship opportunities with companies that I felt were not trying out anything new but just wanted to be seen as if they were.

Media and PR are changing rapidly because of all the new media technologies pouring out of Silicon Valley and beyond, and the new rules that are emerging will set the format for the next decade. I want to help discover and establish the new rules, the best practices and work with others that share these goals. That is why it is great to have sponsors such as Cohn & Wolfe, Edelman, Intel, and Tibco Software. All of them, in different ways are trying new ways of communicating and conversing with their peers, customers, and consumers.

New Rules Communications will be a place to showcase thought leadership through submitted columns and posts.

We will be announcing some additional sponsors for New Rules Comunications very shortly. If you are interested in discussing a sponsorship slot let me know: tom at SiliconValleyWatcher.com