GOOG continues to gain in search engine ranks as MSFT, Ask and Time Warner slip
By Tom Foremski
ComScore Networks' latest analysis of search engine activity, for December 2006, showed Google gaining share - and at a faster pace than second-place Yahoo!
Google increased its lead by 0.4 share points to 47.4 percent of the total US market, compared with November 2006. Yahoo added 0.3 share points with 28.5 percent of the total. Microsoft sites were third with 10.5 percent, followed by Ask Network with 5.4 percent, and Time Warner with 4.9 percent.
Google and Yahoo's gains were at the expense of Microsoft, which lost 0.5 share points, Ask, which fell by 0.1 share points, and Time Warner which lost 0.2 share points.
ComScore assembles its data from monitoring the Internet activities of more than 2m consumers.
Foremski's Take: Google's lead shows no signs of flagging. Yahoo is doing a decent job in gaining share but not enough to catch Google. Google continues to grow much faster.
Third, fourth and fifth places in search rankings are all declining. Is there a place for these and specialized search engines on the Internet? Or is it that only the top two Internet businesses in each category have the best chances to succeed?
From ComScore Networks:
* Americans conducted 6.7 billion searches online in December, up 1 percent versus November. Annual growth rates in search query volume remained strong with a 30-percent increase since the same month a year ago.
For more information, please visit www.comscore.com.* Google Sites led the pack with 3.2 billion search queries performed, followed by Yahoo Sites (1.9 billion), MSN-Microsoft (713 million), Ask Network (363 million), and Time Warner Network (335 million).
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GOOG continues to gain in search engine ranks as MSFT, Ask and Time Warner slip
January 16, 2007 |
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GirishLaikhra on Dimdim: Avoiding 'SOS' - sick office syndrome
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Gerry Corbett on Tech Awards For Humanity: "Cash Prizes" Galore And Al Gore's Meaningless Speech . . . And Amazing Laureates!
Last time I checked, Al Gore was charging $175,000 for a speech.
Tom Foremski on The Death Of The Search Algorithm? Techmeme Has Six Editors
I appreciate your tireless work Atul.
Atul Arora on The Death Of The Search Algorithm? Techmeme Has Six Editors
Tom - you are right - I shouldn't be so pedantic about it. Gabe seems to online 24x7 so one could also argue he counts for more than one person. And thanks for you flattering comments about me in the article. Cheers.
Joseph Kingsbury, Text 100 on SNCR Research: Social Media IS Influencing Business Decisions
Definitely agree, always good to see these studies and they also seem to be getting more sophisticated/insightful which is positive. Your point about the middle management layer is an interesting one. Could certainly see how that would make sense. Thanks for the post, it inspired a post over on our blog and some conversation here.
Joseph, Text 100
Tom Foremski on The Death Of The Search Algorithm? Techmeme Has Six Editors
Marshall: Yes, you are right, PageRank is a human-aided system but the harvesting of that knowledge was done by machine, but is this is no loger good enough and requires direct supervision by humans? That seems to be what's happening...
Tom Foremski on The Death Of The Search Algorithm? Techmeme Has Six Editors
Thanks Atul. Gabe said that he and Omer are engaged in editorial duties so it still adds up to 6 but I take your point about them not doing it full time. But I guess this also means that Techmeme more than doubled their editors...
Atul Arora on The Death Of The Search Algorithm? Techmeme Has Six Editors
Tom - A small correction. I believe the # of editors is 4 (or 4.5 depends if you count Gabe is an editor or tweaks the algorithm) and not 6. I believe Megan was the first editor back in Dec 2008 and then Techmeme announced the addition of three more yesterday
Marshall Clark on The Death Of The Search Algorithm? Techmeme Has Six Editors
In many ways Google is a human-aided algorithm as well.
PageRank leverages human editorial decisions by measuring linking patterns between sites.
Similarly the Hilltop algorithm, developed by Krishna Bharat creator of Google News, uses a list of expert documents to refine search rankings.
Clearly there's no shame in using human intelligence to refine search results. I suppose the real trick is using others' human intelligence instead of hiring your own.
Tom Foremski on The Death Of The Search Algorithm? Techmeme Has Six Editors
Ian: I agree that human editors can make Techmeme better. But it won't neccesarily help list other blogs because Techmeme monitors a core set of blogs/news sites and if you are not in it your chances of being mentioned are slim. You make a good point about what happens when they go home for the night - I guess the machine takes over...
Ian Lamont on The Death Of The Search Algorithm? Techmeme Has Six Editors
I think human editors can improve quality and help frustrated editors (myself included) complaining about why their blogs aren't making it onto TM, but I am curious to see how Techmeme's new setup can be optimized for speedy updates when humans take a lunch break or sign off for the night. That was one area in which the old Techmeme setup and the current Google News setup have excelled.
Tom Foremski on SNCR Research: Social Media IS Influencing Business Decisions
Joseph, I agree, I'm not surprised but it's good to have some measurement of the effect of social media. The collaborative decision making aspect is interesting and I'd love to see future research explore this aspect further. For example, is it among peers within a group or are all members of a group, regardless of status, taking part? And the middle-age layer, I've noticed anecdotally, that they tend to be very concerned about preserving the status quo and reluctant to try new things - which
Joseph Kingsbury, Text 100 on SNCR Research: Social Media IS Influencing Business Decisions
I'm not surprised the results of this study reflect the growing influence of social media. What's more interesting, in my opinion, is what seems to be a more fundamental shift toward collaborative decision-making in professional environments. Certainly social media facilitates that but it strikes me as a deeper shift than technology and communication tools.
For example, the fact that 'younger' and 'older' professionals are heavier users of social tools than their middle aged counterp
Greg Golebiewski on MediaWatch Analysis: Murdoch Will Negotiate Payment For Access To Basket Of Content With GOOG et al
Yeah. And, too bad for everyone, because there is enough room to increase the pie, we call www, and thus earn more money, instead of trying to carve out as big a piece of it as possible, often at the expense of others.
The latter strategy also brings money, but it is so shortsighted.
Tom Foremski on MediaWatch Analysis: Murdoch Will Negotiate Payment For Access To Basket Of Content With GOOG et al
Greg, well said. Google has painted itself into a corner and has far fewer options than Murdoch. And it will never get into content creation because that's not its business. Yahoo has tried several times to get into content creation and failed. Silicon Valley companies are server and software based because that's a scalable business. People based companies such as the New York Times have no interest to a Google...
Tom Foremski on A Saturday Post: The Internet Devalues Everything It Touches, Anything That Can Be Digitized
I totally agree. I think it is a disgrace that Silicon Valley's public schools are often basket cases when they should be showcases. We can't go around saying to the world "we are inventing the future" yet our own communities are so poorly educated and our schools so poorly funded. I'm fed up of super star Silicon Valley CEOs flying to Washington D.C to complain about education yet they won't walk down the street to their local school and help in their communities.
Greg Golebiewski on MediaWatch Analysis: Murdoch Will Negotiate Payment For Access To Basket Of Content With GOOG et al
I cannot say what Mr Murdoch is planning to do, but I agree that he has a lot stronger hand now than the search engines ever will. Unless, of course, they start creating their own and/or buy 3rd party content, which is unlikely -- that would be against their current business model.
More importantly, Murdoch has one more ace in his deck -- he can buy Yahoo (as he has already tried, I think), and turn it into a premium content SE!
What Google would be left with to index then,
Mr. Reality Check on A Saturday Post: The Internet Devalues Everything It Touches, Anything That Can Be Digitized
One more comment to add to this. The US has a H1B Visa program. It was created for a reason - not enough individuals in the US with the right skills. This article from 1989 entitled "US PUPILS FARE POORLY IN MATH, SCIENCE TESTS" shows part of the cause (http://www.encyclopedia.com/doc/1P2-8106353.html.) 16 years later another article entitled "A fair comparison: U.S. students lag in math and science" (http://www.educationreport.org/pubs/mer/article.aspx?id=7036) in which the US
Mr. Reality Check on A Saturday Post: The Internet Devalues Everything It Touches, Anything That Can Be Digitized
I agree, value created does not equal the value destruction. Read the examples I provided above. In many cases, the value created is many times more than the value destroyed. This is the case with video, audio, new jobs in India and China, Graphics design, publishing, housing market and much more. Simply look at the examples like www.gizmag.com, which makes more money since it moved to web only than it ever did in the print business - and they no long have to kill trees and polute the
Peter Holsgrove on Analysis On Murdoch And Switching Off GOOG: The Dirty Little Secret About Search Engine Traffic...
Certainly kicked off a strong debate, which is needed. Firstly, it strikes me that no one has the answers - there is no 'holy grail' and its about testing, trailing and iterating what might work. That, I suggest, is what Murdoch's doing. If your company is split two ways on an approach (for every advocate of the subscription model in news corp, they'll be equal opposing views), send the CEO out - kick up a stir and draw in some qual analysis amongst all the quant stuff you've been doing wi