The best thing is mobile, apparently, is video. A day after cutting a deal with YouTube in which Verizon users will be able to download YT vids - and more importantly - upload them, Verizon announces a deal with Revver.com, according to an AP report.

Revver.com shows ads at the end of each video and shares revenue with uploaders; however on Verizon's V Cast service, there will be no ads. Rather folks who upload videos to Revver via Verizon will get a share of revenues when their videos are played on the site.

"This is a breakthough for our creative base in that they will be paid 50 percent of all the revenue that's generated from this relationship with Verizon Wireless," said Steven Starr, founder and chief executive of Revver, which he said has 40,000 content contributors.

Writing on The DailyReel blog, Kevin Nalty notes of the YouTube deal:

It makes perfect sense. Carriers are vying for customers and lack any rich-media content beyond annoying ring tones. Video sites need growing distribution to substantiate their business models and delay disintermediation.

For the past year, Verizon and other wireless carriers have been quietly circling the independent film scene; knowing they needed short-form content but lacking any traction in this emerging medium. Now the carrier has decided to enter the market with help from a company that has developed learnings, content, eyeballs and a brand.

- Richard Koman