Niall Kennedy notices a weight-loss column at the top of Digg and deconstructs how that particular bit of spam leveraged various social networking engines to work its magic. A fascinating read.

- Richard Koman

Scanning the sidebar links and adjacent content it was obvious this content was out of place on a page optimized for dental insurance. The webmaster of i-dentalresources.com had inserted some Digg bait, seeded a few social bookmarking services, and waited for links and page views to roll in, creating a new node in a spam farm fueled by high-paying affiliate programs and identity collection for resale. ...