YouTube announced three major deals to include TV and music content on the site, allow users to incorporate music videos in their own mashups, and test software to seek out copyright violations on the site. AP reports that YouTube has locked up deals with CBS, Universal Vivendi and Sony BMG.

The music deals mirror a deal YT cut with Warner a month ago - the label provides music videos and allows users to legitimately include the content in their own creations. Universal and its artists will be "compensated not just for the official videos, but also for user-generated content that incorporates Universal's music," AP reports.

Sony BMG also said Monday it will make video content available on YouTube — and will also let YouTube users include some catalog songs in their own amateur video uploads.

Sony BMG said it will share advertising revenue with YouTube for all music videos that incorporate audio or video works from the Sony BMG library.

The CBS deal includes the network providing some short-form content to YT, mostly excerpts from shows and previews. The CBS deal, like the others, includes testing of YT's copyright searching tech, but includes the option to get the last laugh on violators by placing advertising on their own content and splitting revenues with YouTube.

The deals are promising as they show copyright holders are somewhat willing to allow users to play with their content and get paid on the back end. YouTube is certainly racking up more video deals than Steve Jobs, so if Google buys up YouTube, doesn't that put them in direct competition with Apple? And does that put Google CEO Eric Schmidt in any sort of conflict of interest, given that he is Apple's newest board member?