11
September
2006
|
12:42 PM
America/Los_Angeles

What's behind the curtain for Apple's big show?

By Richard Koman for SiliconValleyWatcher

Can there be any doubt that Steve Jobs will unveil Disney movies on iTunes this morning? No. Not with Apple's invite to the media event announcing "It's Showtime!" and spotlights criss-crossing over a gray background. It's well-known Steve has been commuting between Cupertino and LA trying to do a deal.

We related Business Week's intelligence on the matter a week or so ago:


Apple will start selling feature-length movies on iTunes in mid-September, sources tell BusinessWeek. But only from one studio - Disney - where Steve Jobs just happens to be the largest shareholder after Disney's purchase of Pixar. Apple will charge $14.99 a flick, up from the $9.99 he wanted to charge.


But what else will Steve say today? The rumor mill has it as a serious "blockbuster" event. AppleInsider cites insiders who say the event will show Apple pushing the envelope in a big, home entertainment kind of way. Besides the video download deal, will there be new video iPods and even a solution to stream movies from your computer to TV?

Last week, AppleInsider claimed:


Jobs many months ago commissioned an elite group of Apple engineers to get the ball rolling on an intuitive hardware solution that would more closely tie the company's digital media strategy to the living-room. And so AppleInsider has been told, Apple has been quietly developing a video streaming device that will interface with an updated version of its iTunes jukebox software.


Hmm, that would be cool. But the details are extremely sketchy. Still, it's a rumor with some legs. Dave Caola at the The Unofficial Apple Weblog says the grand finale will be ...


One More Thing....TubePort. A $99 2-piece set that includes a dongle that connects via USB to your mac, and another dongle that connects via included HD cables or regular Component cables to your TV. The movie is accessed on your Mac via an iDisk-like storage component hosted by Apple.


Dave notes that TubePort is a really lame name, and Jason O'Grady says votes for AirShow but in any case, think AirPort Express.

Think of it as Airport Express (APX) with an HDMI port on it. Just like AirTunes allows you to stream iTunes to any speakers in your house the APXV will allow you to stream video from your Mac to any television in your house. Short-range wireless HDMI transmitters using ultra-wide bandwidth (UWB) signals are coming in November, so this is very feasible. My favorite name: AirShow.

HDMI was chosen because it supports HDCP encryption. This was a concession to the Hollywood movie studios to get them to license the content and to the MPAA. The Airport Express Video will be the first device to allow the output of digital video.



Stay tuned. Steve's show is expected to be streamed from the Apple site later in the day.