22
August
2006
|
23:50 PM
America/Los_Angeles

Sony buys Grouper for $65m

By Richard Koman for SiliconValleyWatcher





Sony will pay $65 million for video-sharing site Grouper, which has about 8 million users, a far cry from YouTube. The point is not traffic but technology, says PaidContent.com. "It’s about Sony realizing they don’t have to invent everything, and trying to prove they can bring in good people and let them do something solid. Secondly, this probably signifies the start of a shakeup in the video sharing space, where other also-rans are struggling to find their footing against the YouTube juggernaut."


Still,

I'm most intrigued by Sony being most attracted to a P2P solution, the amazing fact that they will authorize some material to be used in mashups, and the dominance of user-creation. Sony's Sean Carey said: "There's a shift where the audience is spending its time and it's increasingly on user-generated sites."