A few days ago, Pam Pollace, the former head of Intel's corporate communications was replaced as head of Edelman's (Edelman is a sponsor of SVW) global technology practice by Bob Angus. Mr Angus was head of A&R Partners, which was acquired by Edelman in late May.

Ms Pollace has left to work with the Gordon & Betty Moore Foundation as communications director. Gordon Moore is one of the co-founders of Intel and the foundation is one of the largest philanthropic foundations in Silicon Valley.

The move is designed to build up the number of Edelman technology clients, especially in Silicon Valley where A&R is based. As Silicon Valley companies become large global entities Edelman hopes to win business because of its global presence. Joining Mr Angus:

Managing Director of Technology in London Jonathan Hargreaves, and Managing Director of Edelman Southeast Asia Bob Grove. Bob Angus, who joined Edelman when the firm acquired A&R Partners in May, will chair the new leadership team.

However, there are fewer large technology companies these days in Silicon Valley because of mergers and acquisitions. Edelman will have to show that it can also be effective representing smaller companies in its bid to build up its Silicon Valley presence.