Argentineans are most social, US ties at 29th
By Tom Foremski - August 22, 2006
Plaxo, the "smart address book" company has been peeking into its 10m members' address books around the world, to come up with a list of which country's residents have fatter address books. The Plaxo "Connected Index" showed:
The survey, based on anonymous, aggregated data from over 10 million members, found that Argentina led the Index, with an average of 479 contacts per address book. The Argentinean average is nearly 100 contacts greater than second place Austria whose Plaxo members had an average of 384 colleagues, friends, family, or other contacts in their address book. The United States tied with the Dominican Republic for 29th place, with an average address book size of 293 contacts.
Given the recent scandal over AOL's release of search data, and the departure of AOL's CTO over this issue, I'm not sure Plaxo's release of such data is a good idea. Although there is nothing identifiable in the Plaxo information, it shows that Plaxo user address books are wide open for analysis by Plaxo staff.
Link to Plaxo Press Release 8/22/2006
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August 22, 2006 | Permalink | Comment | Category: Mediasphere | Subscribe to SVW
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Comments (1)
Tom,
Well, I did pause for a moment or two about this release, given the recent flap over release of a mountain of search data. But the similarity between releasing such data and publishing a "fun facts" about a web service is, well, pretty remote. Given that Plaxo provides a hosted, networked "smart address book" service, I think most people would expect that we would have more than a passing understanding of things like average address book size, and that we could see how that would differ country-by-country. In terms of data that we released here, it was a single three digit number for each of about 50 countries, hardly the fuel for sleuthing. As you are know, Plaxo has a very strong privacy policy, as trust is at the core of our business.
Posted: August 22, 2006 10:16 PM