ZDNet: The stupidity of the Google and BMW delisting fiasco
By Tom Foremski - February 8, 2006
Google's delisting of BMW's German web site from its database shows the stupidity of both parties and the stupidity of search engine optimization (SEO) the way it is practiced today.
Google's mission, as it is often declared by CEO Eric Schmidt, is to deliver the right search result to the user--the first time. Yet it has delisted the BMW.de web site because it had some invisible text on its pages that would make its site show up higher in search results.
So how will Google deliver on its mission? Wouldn't BMW earn a high rank of importance anyway because it is one of the largest car companies in the world? It is still of importance to many Google users but Google won't serve it up to its users!
(Please continue reading. . .)
« The inverted pyramid: News aggregators take the very best part of the content | Main | The new and old Beatnicks celebrate Neal Cassady's birthday »
February 8, 2006 | Permalink | Comment | Category: | Subscribe to SVW
- Top Stories:
- Tech Awards For Benefiting Humanity
- The Death Of The Search Algorithm? Techmeme Has Six Editors
- TEDxSF - Little TED Just Like The Big TED
- SNCR Research: Social Media IS Influencing Business Decisions
- What's Next? Beyond Real-Time...
- PearlTrees: A Novel Approach To Human Mapping Of The Internet
- MediaWatch Analysis Part II: Google Has More To Lose Than Murdoch
- MediaWatch Analysis: Murdoch Will Negotiate Payment For Access To Basket Of Content With GOOG et al
- WeekendWatcher: The Sheer Number Of Things Will Devalue Them
- ChipWatch - Where Will The Next Generation Of Engineers Come From?
- Public Healthcare Could Cut Startup Costs And Help Spur Innovation
- Is GOOG's $750m AdMob Buy Strategic Or Dumb? An alternate view...