ZDNet: The stupidity of the Google and BMW delisting fiasco
By Tom Foremski - February 8, 2006
Google's delisting of BMW's German web site from its database shows the stupidity of both parties and the stupidity of search engine optimization (SEO) the way it is practiced today.
Google's mission, as it is often declared by CEO Eric Schmidt, is to deliver the right search result to the user--the first time. Yet it has delisted the BMW.de web site because it had some invisible text on its pages that would make its site show up higher in search results.
So how will Google deliver on its mission? Wouldn't BMW earn a high rank of importance anyway because it is one of the largest car companies in the world? It is still of importance to many Google users but Google won't serve it up to its users!
(Please continue reading. . .)
By Tom Foremski - February 8, 2006 | Permalink | Comment
| Category:
| SVW Toolbar | SVW Newsletter | SVW Mobile
- NEW STORIES:
- 2009: The Year Of The Great Repression
- Letter From London . . .
- FutureWatch: The End Of The News Aggregators And The Future Of News
- Saturday Post: Stemming Deflation When Thrift Is The Answer . . .
- The State Of VC Funding In Southern California
- Shrinking Mass Media Masses At Googleplex
- The Black Swans Have Yet To Come Home To Roost . . .
- No Men Allowed: Girls In Tech Expands To New York, LA, And Beyond
- Let's Take A Lesson From The Chip Industry: Turn The Big 3 Auto Makers Into Car Foundries . . .
- Doug Engelbart In 1968 - The Computer Demo That Changed Lives!