Google's delisting of BMW's German web site from its database shows the stupidity of both parties and the stupidity of search engine optimization (SEO) the way it is practiced today.

Google's mission, as it is often declared by CEO Eric Schmidt, is to deliver the right search result to the user--the first time. Yet it has delisted the BMW.de web site because it had some invisible text on its pages that would make its site show up higher in search results.

So how will Google deliver on its mission? Wouldn't BMW earn a high rank of importance anyway because it is one of the largest car companies in the world? It is still of importance to many Google users but Google won't serve it up to its users!

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