As a media professional of nearly 25 years, it is especially wonderful that media is now in the forefront of this technology boom. The new media really is the new technology--a concept that sounds strange at first but I think you will begin to see what I mean over the next year or so.

I've been reporting on developments in Silicon Valley since 1984. I've gone out with my notebook and peeked over other people's shoulders and said "that looks interesting, tell me what you are doing." Now others, not just reporters come and tap me on my shoulder and say "That looks interesting, tell me what you are doing."

Part of what I'm doing is trying to figure out if it is possible to make a living in the new media, it is a search for creating viable business models for the new media. And everybody that takes part in such a quest benefits all content creators--because new media business models are not a proprietary type of thing.

Media businesses are by their very nature very transparent organizations.

(Please continue reading . . .)