A pitch for good pitches...

By Tom Foremski - February 22, 2006

Todd Defren over at Shift Communications writes:


Hi Tom - I know you have your doubts about PR's long-term viability, but I also know through some mutual friends (and your own blog) that you'd agree that there are plenty of great PR pros out there, doing good & honest work in the media and blogosphere. I've started a cheerleading section at http://goodpitch.blogspot.com and really encourage you and your colleagues to send me some examples of the PR industry's best pitches. Obviously if you could encourage the PR world to send me submissions as well, at SVW, that would be great too. Basic guidelines and philosophy can be found here. I am happy to promote all agencies' great work and great people, in the hopes that people new to the PR game can eventually look to this blog as a resource...and someday make your job as a journalist a little easier in the bargain! Thanks very much for your support! Hope you're doing well. Best, Todd

Todd, good luck but I wonder how useful this will be... A good pitch is not something that can be written down and read out of context because the best pitch is tailored to the individual and the publication. That's the secret to a good pitch :-)

Sshsh, don't tell anyone, especially all those agencies that use their most junior people to pitch journalists--their most important interface (more important than client because of churn.) But those are the clueless ones. And the clueless ones won't understand this anyway, and continue (and defend) business as usual.


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By Tom Foremski - February 22, 2006 | Permalink | Comment | Category: Letters to SVW
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Comments (1)

Thanks for the comments, Tom - and you are absolutely right about the need for senior people contacting journalists with customized pitches. Having said that, there are plenty of bad pitches that exemplify the worst-in-class (which is covered very well at the Bad Pitch Blog)...

This "Good Pitch Blog" is about helping those junior folks who ARE contacting the media to get a feel for what a decent pitch looks like, i.e., so they don't send attachments without asking, or send long, boring boilerplate pitches to a huge list of people...

How about you send me an example of a few great pitches that you have received? I would love to post them! I hope your readers and fellow journalists/bloggers will also send me a few great examples. todd@shiftcomm.com.

Thanks again!


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