Is confusion over RSS audience metrics holding back online media?

By Tom Foremski - July 19, 2005

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I'm a big fan of Rok Hrastnik, who runs MarketingStudies.net.

I first met Rok earlier this year in New York, where I was moderating a couple of panels at the Syndicate conference, and was very impressed by his intuitive understanding of online marketing.

And there is an interesting discussion going on at MarketingStudies.net on the subject of RSS audience metrics. How do you measure audience and collect behavioral information using RSS to syndicate web site content? The answers are crucial because they will determine the business models around RSS and determine its future.

Finding a way to recover the value created by the work of myself and my team, is obviously very important to me, but it is also fundamental to the entire online media world.

It is the holy grail of the online world: how to create what Google calls a "virtuous" cycle, in which content creators are sufficiently well rewarded for great content that they can reinvest in further content creation.

Google AdSense was an important step in that direction, and now RSS might provide additional opportunities. We shall see.

Here is Rok on RSS Average Daily Readership Explained.
http://www.marketingstudies.net/



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By Tom Foremski - July 19, 2005 | Permalink | Comment | Category: RSS Watch
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