The Valley wrap ... three dot journalism returns (a nod to Herb Caen)
By Tom Foremski - June 3, 2005
Jim Finn, the former head of comms at Oracle was in town recently, he's now with IBM. We caught up downtown over dim sum and I got to hear about his new gig. BTW, if Jim ever gets to write a book about his experiences in Silicon Valley, go buy it.
Jim started off at IBM and is happy to be back on the East Coast fulltime and not having to make the punishing weekend commute to be with his family.
Interestingly, Jim and Andy Lark, the former head of comms at Sun Microsystems were recently seen breakfasting together. Both started at Sun and Oracle within weeks of each other, and both announced their departures within weeks of each other. (BTW, Andy has promised me the scoop on his new venture.)
. . .
Micro media mogul Nick Denton (Gawker Media) swung into SF Thursday, and our sleepy fishing village roused itself and a decent crew assembled at the smoky Place Pigalle in Hayes Valley to catch up with the great man.
My good buddies David Galbraith (wists.com) and Om Malik (GigaOm.com) were there, as were a bunch of other local geeks and entrepreneurs. Nick asked me who would be a good gossip columnist for Silicon Valley, I said Chris Nolan, (ChrisNolan.com — politics from left to right) but she won't do it because she prefers writing about politics. I told Nick I had SiliconValleyGawker.com all ready to go for him.
Gossip doesn't interest me much because it's easy to do. I do write some "gossipy" entries but there are some larger, more seminal types of media ventures to be done first, IMHO.
. . .
I bumped into Gaurav Dhillon one of my favorite valley CEOs. Gaurav left Informatica about a year ago and I lost track of him so it was wonderful to reconnect. Gaurav is now living in San Francisco and said he spent much of the past year traveling in Africa and other exotic locales. Now, he says he is ready to get back into the game.
He recently moved into offices on Market St. and is looking at ideas in media. Barely 40 years old, Gaurav says, "I figure I've got at least one more great company in me." He built up Informatica from garage startup to public company and led Informatica through the toughest part of the toughest downturn the valley has ever seen. And he's coming back for more.
. . .
My good buddy Alicia (Lish) Nieva-Woodgate is leaving Mediabolic and is the new head of communications at Opsware, the Marc Andreessen-founded company (used to be known as LoudCloud.)
Opsware has been building up quite a bit of momentum over the past year or so. And its message of IT automation services is a lot easier to tell now that we are all comfortable with such concepts. I remember when LoudCloud launched, it was a difficult story to communicate, even its PR company could not explain what it did.
. . .
James Hong, one of the founders of Hot or Not, the simple, highly popular people rating site, tells me that he has left the company and his co-founder, Jim Young is CEO and running things. http://www.hotornot.com/pages/about.html
Even though the founders of Hot or Not are famous for raking in millions in revenues and working just one day per week, he says running the business was stressful. "If there was the slightest dip in traffic, I'd want to know why," he says.
When did you leave, I asked? "About five months ago, but we don't have any place to announce it." Hey, it's news if you didn't know about it!
James is sporting an athletic build, obviously time well spent in the gym. He says otherwise, "I'm just buying clothes now that fit me." A summer in hot hot New York City beckons.
. . .
Hacks are flocking to blogging as the print business model continues to crumble ... the latest is San Jose Mercury tech journalist Dean Takahashi, ex-Wall Street Journal, ex-Red Herring. Dean is writing about video gaming with colleague Mike "Nooch" Antonucci. Check out http://deanandnooch.blogspot.com
(BTW, Dean, Blogspot took forever to load the page, it is always really slow — let us host it for you for free. Ping me...)
Also, I have to mention my buddy Tom Abate and his blog, mini media. Tom is well known to many as the tech columnist at the San Francisco Chronicle, and then biotech columnist. He's still at the Chronicle and very much interested in the emerging media technologies, as are we. Here is his blog: http://minimediaguy.blogspot.com/
(Same thing Tom, I can't get blogspot to load the page, let us host you for free. Ping me...)
. . .
Speaking of hacks, the brain drain at Cnet News.com continues. The latest to leave is Rick Shim, the personal technologies editor. It's his last day today and he heads off to a market research firm.
That's about eight veteran hacks to leave within the past couple or three months. Ouch, that makes life tough for those remaining. It means more work and replacements are tough to get and slow to build their productivity.
Also, Jim Kerstetter from Business Week is now at ZDnet.
. . .
Novell is looking for a new PR agency and the short list seems to be down to Text 100, Horn Group, and at least one other agency. Interestingly, Novell has specified that the agency must have some experience with the use of blogging and blogging technologies.
I think this will become an increasingly common requirement requested by other large tech companies and many agencies will have trouble meeting this requirement.
[warning: blatant pitch ahead!] I smell a potential opportunity for our consulting services group...newrulesmedia consulting—Nick Aster and the team are aggregating a tremendous amount of experience with the use of media technologies.
. . .
Ted Rheingold, the founder of Dogster and Catster, tells me they signed their first sponsor recently and he says working with a sponsor is so much better than working with advertisers. "I am fed up of looking through the server logs and arguing with advertisers over how many hits we served compared with their numbers."
The last time I mentioned Dogster was in the context of searching for aberrant behaviors, or the the madness of crowds. I was trying to determine what is the size of an online population that starts to exhibit spontaneous aberrant social behaviors, which cannot be predicted. Dalton Caldwell, chief technology officer at personal network software company Imeem, said he thought it might be about 10,000 users because that's when he noticed Dogster users started posting in the voice of their dog.
Ted said that my posting was picked up very widely, but, he said that the number is wrong. "That started much earlier, by the time we had 500 users, people started doing that."
Happy Friday!
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June 3, 2005 | Permalink | Category: FridayWatch | Subscribe to SVW
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Comments
Jonathan Mendez on Why Ad Networks And Exchanges Will Never Help Publishers
Great post. I believe publishers can have advertising supported businesses. In fact I don't think that's debatable. First though they need better tools to leverage their audience data and their own ad matching systems. Essentially they need to build a new improved display channel. New pub controlled networks could then emerge that would crush the performance of what exists today. Then all the
Tom Foremski on Is the Future Of News Dependent On The Generosity Of Billionaire Philanthropists?
Eric, What's wrong with making a reasonable profit as a news organization? I agree with you that there is a race to the bottom going on because the econopmics of online news continue to worsen.
At some point, we have to figure out how to reward news organizations doing a good job otherwise we are in serious trouble as a society. That's what I would like to see Mr Hellman's money go to
Tom Foremski on Techmeme's Gabe Rivera Is More Editor Than Aggregator...
Gabe: You should get a press pass and if you don't, you should ban SXSW stories from Techmeme. (SXSW gets very noisy, you'd be doing us all a big favor :)
Gabe on Techmeme's Gabe Rivera Is More Editor Than Aggregator...
Tom, two points:
1. You are a strange man.
2. Press passes cost $299? You sure? In any case I wasn't offered one. Please reread my tome on this matter: http://twitter.com/gaberivera/status/10238453895
Eric Westby on Is the Future Of News Dependent On The Generosity Of Billionaire Philanthropists?
Money is neither noble or ignoble. It is value-neutral.
You seem convinced that this project will be exclusively funded by the ultra-rich; obviously BANP's hope is that the community will step up and slowly allow the organization to be weaned off Hellman's seed money. I wish them luck -- but to be honest, the track record for local endeavors of this type isn't great so far. Still, I res
Tom Foremski on Techmeme's Gabe Rivera Is More Editor Than Aggregator...
Danny: I agree... But press passes aren't free this year. They cost $299. Gabe can afford $299.
Marshall Clark on The Dirty Little Secret About Marketing...
This sums it up perfectly:
'Advertising doesn't sell stuff' by Dave Trott
http://digg.com/u1Ps9L
Tom Foremski on Is the Future Of News Dependent On The Generosity Of Billionaire Philanthropists?
Eric: What's so noble about a non-profit status in regards to news organizations? What's so noble about relying on handouts from billionaires to produce local news?
If we can develop profitable news business models then we will have competition, and that is good for news, good for everyone.
San Francisco used to have more than a dozen daily newspapers. Each one trying to compe
Eric Westby on Is the Future Of News Dependent On The Generosity Of Billionaire Philanthropists?
While I'm no fan of the way the BANP has acquitted itself thus far, your comment that "There's plenty of 'non-profit' media businesses around, the largest local one is the San Francisco Chronicle." is glib to the point of meaninglessness.
As I'm sure you're aware, an organization's not-for-profit status is far more germane to its mission than to its ability to generate revenue. The Chro
Danny Sullivan on Techmeme's Gabe Rivera Is More Editor Than Aggregator...
Free the Gabe 1! The Techmeme 1?
Seriously, if there are any TV editors getting passes, then Gabe should. Press isn't just defined by writing stories.
Judy Shapiro on GOOG's Chief Economist Hal Varian Has No Solution For Newspapers
Actually, there is good news for publishers ... And it involves creating engagement experiences with the content rather than trying to sell content directly. (see some examples in this AdAge article: http://micurl.com/xijmu)
The key is create an experience that broadens the one:many experience of today's newspaper expereince with a socially connec
Judy Shapiro on Dirty Little Secrets: Social Media Is Terrible At Promoting Products
It is "underground" now because the consultants are pretending Social Media is a big "secret" worth $22K/ day (see my post on this - Is Chris Brogan Worth $22K?http://micurl.com/wpFeo)
As a client trying to buy social media services -- it is too hard today. There many little "bits" running around without a mature understanding of how to create value through a programmatic marketing ap
Ian Lamont on Techmeme's Gabe Rivera Is More Editor Than Aggregator...
I think many PR/communications professionals are still getting their heads around the new media world order. What's surprising here is this happened at SXSW.
Marshall Kirkpatrick on Techmeme's Gabe Rivera Is More Editor Than Aggregator...
Good stuff Tom. Did you see this interview with did with Megan McCarthy of Techmeme btw? http://www.readwriteweb.com/archives/techmemes_new_editor.php
Tom Foremski on Dirty Little Secrets: Social Media Is Terrible At Promoting Products
Judy, yes, it is a new mdoel but is it already broken? One of my contacts told me that there is a lot of social media marketing going on but that it is underground. I thugh that the point is for it to be seen, rather than be 'underground.'
Tom Foremski on Why Ad Networks And Exchanges Will Never Help Publishers
Ted: Yes, I agree, some big roll ups on the way. Every week I'm introduced to yet another successful ad network I've never heard of, with tons of people and VC money. They have the upper hand right now, but ad networks are not a sustainable business long term, imho.
Ann Garrison on The Latest Pew Report Reveals Very Sophisiticated News Consumers
I agree re the sophisticated news consumer. Note that this consumer is probably more likely to respond to the news in some way as well.
Dave Kellogg on Why Ad Networks And Exchanges Will Never Help Publishers
Tom,
My biggest beef with the Poynter Online piece is the implication that auctions only work well for high priced goods which strikes as basically ridiculous.
In addition, I concur that the notion of creating artificial scarcity will not work either.
Fact of the matter is that there are too many *bad* advertising units out there that will get sold at rock-bottom prices
Judy Shapiro on Dirty Little Secrets: Social Media Is Terrible At Promoting Products
Actually Tom I disagree. Social media does work at promoting products. What you miss is a mature marketing approach to social media.
I personally could not find a social media agency - I did find lots of "social media consultants".
And social media is not just part of something else -- it is new corporate branding model. What is missing is marketing maturity - but it's coming...
Ted Rheingold on Why Ad Networks And Exchanges Will Never Help Publishers
I 100% agree. As you say Tom, there's just not enough liquidity in the marketplace. The only way such a market place would work is if every advertiser from P&G to the corner deli and every publisher from NYTimes to corner blog are all on the same network and all watching prices like an experienced market floor trader. The market places I hear envisioned aren't anywhere close to that and I expec
Tom Foremski on The Dirty Little Secret About Marketing...
Guy: I like that Drucker quote.
Madeline on Apple Rant: AppleCare = Shoddy Service - Apple Arrogance?
I had a very similar experience with Apple. My MacBook just wouldn't work after about 2 1/2 years of life, the logic board was replaced three times and the issue still wasn't fixed (not starting, turning off randomly, etc.) I had to FIGHT with Apple Service via phone to get a new computer issued, as the issues with the old one were obviously not fixable. The store was worthless, they couldn't e
Tom Foremski on The Dirty Little Secret About Marketing...
Marshall: Yes, you are right, bad marketing can ruin good products. Sometimes even good marketing and good products is no guarantee of success. I remember the excellent word of mouth marketing around Tivo, a great product, yet growth was still very slow.
Marshall Clark on The Dirty Little Secret About Marketing...
That sounds like a variation on the old "build it and they will come" idea that continues to plague technology companies.
The problem is that can have the coolest, most useful, most technologically superior new way to do 'X', but if the idea doesn't develop sufficient awareness within your target market, you're a flop.
Put simply - the world won't buy your better mousetrap un
Tom Foremski on The Dirty Little Secret About Marketing...
Guy: Well said.
Guy Smith on The Dirty Little Secret About Marketing...
You just echoed the eternal mousetrap fallacy, which has killed more Silicon Valley start-ups than Oracle.
Drucker himself said that business has only two functions -- marketing and innovation (everything else is admin work).
Marketing is essential to getting great products into buyers hands. That being said, my consultancy has had to repair a lot of other people's terrible mar
Tom Foremski on The Dirty Little Secret About Marketing...
Marketing is important and it is a whole lot easier if you have a great product or service in the first place. It sucks when you are trying to sell something which isn't very good.
Jennifer S on The Dirty Little Secret About Marketing...
Might be a bit of a quick draw statement. There are lists of pretty awesome, relevant and accessible products that have failed due to consumer 'non-awareness.' Marketing (and that includes PR) can definitely contribute to a product's viability - if only by getting the word out and capturing your attention.
Dan Cornish on The Dirty Little Secret About Marketing...
I have an amazing product. My competitor no so much. They do spend a great deal more than me in marketing. It makes it difficult sometime. Have lost many sales because no one ever heard of us.
People have to know about your product. People have to know how great it is.
bigjobsboard on The Dirty Little Secret About Marketing...
Wow. That was quick! Not the thing I expected but I totally agree with you.