Sirius radio to be available on Sprint mobile phones this year
By - June 14, 2005
Forbes.com reports, in Sprint And Sirius Sing A Duet, that Sirius will be supplying a subset of its channels on Sprint mobile phones as early as this year.
In a few years, XM and Sirius satellite radio will almost cease to have a technology edge. Wireless broadband, supplied via WiMax or 3G, will eclipse the expensive unidirectional, narrowband satellite channels that Sirius and XM have spent billions to deploy.
At that point, however, Sirius and XM could have as many as 10m loyal listeners, accustomed to satellite radio's exclusive content (or at least predictable, commercial-free content). Offering mobile phone users the same channels they've been used to hearing in their cars will be a way to make money by exploiting the data transfer capabilities of mobile phones.
It will also provide a stronger incentive to switch carriers - and pay for wireless data - than any of the generic, weak-brand content (i.e. RealNetworks) available on mobile phones today.
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